Pinna Olive Oils לאַבעלס by Giovanni Murgia is a highly esteemed winner of the very prestigious 2023 A' Design Award אין בראָנדז in פּאַקונג דיזײַן Competition Category.
בראָנדזפּאַקונג· 2023
Pinna Olive Oils לאַבעלס
Client: Fratelli Pinna
A' Design Award אין בראָנדז Winner in פּאַקונג Category
Verified Award Winner
Verify Award Status for #150744The Design
About Pinna Olive Oils לאַבעלס
דער פּלאַן פֿאַר דעם מאַסלינע אָילס לאגלען האט אַ מינימאַל און ריין אויסזען, בלויז קעראַקטערייזד דורך די הויך קאַנטראַסט צווישן די ווייַס פון די פלאַש און די אויסגעקליבן פארבן פון די עלעמענטן אויף די פירמע. די פּרויעקט יימז צו שאַפֿן אַ הייַנטצייַטיק, מינימאַל און אַפּילינג פּלאַן צו יבערשיקן די זעאונג פון Fratelli Pinna, אַ וואָג צווישן די וואַלועס פון כידעש מיט די וויכטיקייט פון וואָרצל צו די לאַנד. די ינסעפּעראַבאַל קאָמבינאַציע איז קאַנווייד דורך די וויזשאַוואַל מעטאַפאָר ינספּייערד דורך די ווערק פון די סאַרדיניאַן דיזיינער און קינסטלער Eugenio Tavolara.
The Recognition
About the A' Design Award אין בראָנדז
Pinna Olive Oils לאַבעלס איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Pinna Olive Oils לאַבעלס ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Pinna Olive Oils לאַבעלס באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
- Dimensions & Packaging
- Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color. - Tags
- oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
- Production Technology
- The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
- Design Challenge
- The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
- Research
- The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
- Inspiration
- Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
- Project Duration
- The project started in Sassari in October 2022 and finished in Sassari in February 2023.
- Operation Flow
- The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
- Team Members
- Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini - Image Credits
- Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023
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