Pavanpet חיות-בית-פֿוטער

Press Kit

Unique Properties

Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.

Dimensions & Packaging

W: 200 mm
H: 400 mm
D: 80 mm

Tags

Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods

Production Technology

Matte three-layer packaging with aluminum
printing method: rotogravure

Design Challenge

The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.

Research

The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.

Inspiration

Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.

Project Duration

The project started in December 2022 and finished in March 2023 in Shiraz, Iran.

Operation Flow

Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.

Image Credits

Illustrator / Creator: Mohsen Koofiani