Brewing Happiness רעספּאָנסיוו וועבזײַטל by Gong Cha CA Franchise Llc is a highly esteemed winner of the very prestigious 2024 A' Design Award אין זילבער in וועבזײַט און וועב דיזײַן Competition Category.
זילבערוועב· 2024
Brewing Happiness רעספּאָנסיוו וועבזײַטל
Client: Gong cha CA Franchise
A' Design Award אין זילבער Winner in וועב Category
Verified Award Winner
Verify Award Status for #153089The Design
About Brewing Happiness רעספּאָנסיוו וועבזײַטל
די גאָנג טשאַ רעספּאָנסיוו וועבזײַטל איז אַ מאָדערנע און חידושדיקע דיגיטאלע פּלאַטפֿאָרמע געשאַפֿן צו עפֿעקטיוו קאָמוניצירן די בראַנד געשיכטע, ווערטן און סערוויסן פֿון גאָנג טשאַ, אַ באַרימטע געטראַנק פֿירמע. דער פּראָיעקט לייגט אַ שטאַרקן נאָכדרוק אויף אַרײַננעמיקײט און צוטריטלעכקײט, און פֿאַרזיכערט אַז די וועבזײַטל איז גרינג צוטריטלעך פֿאַר אַלע באַניצער, אַרײַנגערעכנט די מיט דיסאַבילאַטעטן אָדער זעה־שטערונגען. גאָנג טשאַ שטרעבט צו פֿאָרדערן אַ געפֿיל פֿון אַרײַננעמיקײט און צושטעלן גלײַכע געלעגנהײטן פֿאַר אַלע באַזוכער.
The Recognition
About the A' Design Award אין זילבער
Brewing Happiness רעספּאָנסיוו וועבזײַטל איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון Brewing Happiness רעספּאָנסיוו וועבזײַטל ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Brewing Happiness רעספּאָנסיוו וועבזײַטל איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
- Dimensions & Packaging
- Website Technical Specifications
Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Mobile Device Compatibility: Adaptive design supports all major browsers on iOS and Android systems.
Layout: Utilize Responsive Web Design to ensure the website provides a good user experience across different screen sizes and resolutions, including mobile, tablet, and desktop.
Breakpoints: Design for common breakpoints to accommodate different devices (e.g., 320px, 480px, 768px, 1024px, 1280px)
Website Technical Specifications
WCAG Compliance: Follow the Web Content Accessibility Guidelines 2.1 at least to the AA level.
Keyboard Navigation: Support complete keyboard navigation for users with visual impairments.
Screen Reader: Website elements (like buttons, links, form fields) should have clear labels and semantic markup to support screen readers.
Search Engine Optimization
Meta Tags: Each page should have unique and relevant titles, descriptions, and keywords.
Structured Data: Use schema.org markup to improve search engine recognition.
Friendly URL Structure: Clear and understandable URL structures, are beneficial for both search engines and users. - Tags
- Web Content Accessibility Guideline, ADA Compliance, Screen Reader, Accessibility, Keyboard Navigation, Color Blindness Optimization, Assistive Technology Compatibility, Universal Design,
- Production Technology
- This case study aims to explore and implement accessible web design to improve the user experience for visually impaired individuals, especially those with color blindness and blindness, on the Gong Cha website. By inviting members of the visually impaired community to interact with the existing Gong Cha website—from browsing products to ordering drinks for delivery to a specified location—we observed and recorded their challenges and difficulties throughout the process. These observations served as the foundation for our efforts to improve the website's accessibility.
- Design Challenge
- Designing an accessible, responsive Gong Cha website involves balancing brand visuals with accessibility for users with disabilities. Challenges include creating intuitive, accessible menus, ensuring content adapts across devices, and maintaining accessibility during updates. Additionally, accommodating global audiences adds complexity, requiring cultural sensitivity and multilingual support. This process demands a commitment to inclusive design and continuous adaptation.
- Research
- This case study aims to outline the process and considerations involved in designing an accessibility-responsive mobile web design for Gong Cha, an international franchise brand specializing in offering the highest quality tea to the public. The primary goal is to ensure the website is accessible to the general public, regardless of their physical or cognitive abilities. An accessible website offers numerous business advantages that can significantly benefit an organization. By ensuring accessibility, businesses can expand their audience reach, boost profitability, improve brand image, foster customer loyalty, and mitigate legal risks. Consequently, investing in web accessibility is a wise choice for savvy business owners, delivering a substantial return on investment. To investigate the user experience of visually impaired individuals using screen readers to navigate the website, we conducted thorough user research and followed the user-centered design process.
- Inspiration
- Gong Cha recognizes the importance of making their digital presence accessible to individuals with disabilities or visual impairments. To achieve this, the website incorporates various accessibility features. By prioritizing accessibility in the design and development of the Gong Cha responsive website, the brand aims to create an inclusive digital space for all users. This commitment demonstrates Gong Cha's dedication to diversity, equal access, and social responsibility.
- Project Duration
- The project started in May 2021 and finished in Oct 2023 in California.
- Operation Flow
- Gong cha website serves as a welcoming tea shop where every visitor gets a personal assistant the moment they step in. By making the process intuitive - like a conversation in a friendly café - we ensure everyone can enjoy what we offer regardless of tech-savviness. This approach means fewer frustrations, quicker orders, and a better overall experience, making our website not just a place to shop but a pleasant part of your day.
- Team Members
- Lead Designer: Min Huei Lu
Designer: Xiaoli Guo
Designer: Shixiong Du
Web Developer: Frank Wu
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