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Taste of Springtime באַידזשיו פאַקידזש by Wei Li

Taste of Springtime באַידזשיו פאַקידזש by Wei Li is a highly esteemed winner of the very prestigious 2024 A' Design Award אין אײַזן in פּאַקונג דיזײַן Competition Category.


אײַזןפּאַקונג· 2024

Taste of Springtime באַידזשיו פאַקידזש

by Wei Li

A' Design Award אין אײַזן Winner in פּאַקונג Category

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Colors

The Design

About Taste of Springtime באַידזשיו פאַקידזש

טעם פֿון פֿרילינג איז אַ פּאַקידזש דיזיין פֿאַר באַידזשיו, אַ טראַדיציאָנעלער כינעזישער שנאַפּס. די פֿאָרעם דערמאָנט אַן זאַמד-זייגער, געשאַפֿן דורך פֿאַרבינדן צוויי קליינע פֿלעשער, איינע איבער דער אַנדערער, ​​ווי אַ סימבאָל פֿון געטיילטער צײַט. בײַם פֿאַרבינדונג־פּונקט פֿורעמט זיך אַ איבערקערבאַרער פֿיגור-און-גרונט מוסטער אין דעם סילועט פֿון אַ מענטשלעכן פּראָפֿיל, און צוויי אײנאַנדער-קעגנאיבערגעשטעלטע פּראָפֿילן דערשײַנען בײַם פֿוס. די צוויי פֿלעשער האַלטן קליינע פֿאַרנעמען און פֿאַרשידענע שטאַרקייטן, וואָס שטיצט מעסיק טרינקען, סײַ אַליין סײַ מיט אַנדערע. די פֿאָדערשטע פֿאַרפּעקונג איז געמאַכט פֿון פּאַפּיר און פּלאַסטיק מאַטעריאַל וואָס איז ריסייקלעבאַר און נאַטירלעך צעלאָזלעך.

The Recognition

About the A' Design Award אין אײַזן

Taste of Springtime באַידזשיו פאַקידזש איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Taste of Springtime באַידזשיו פאַקידזש ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Taste of Springtime באַידזשיו פאַקידזש ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensions & Packaging
Width 88mm x Depth 88mm x Height 196mm
Tags
spring time, interaction, socializing, hourglass
Production Technology
The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Research
The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiration
The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Project Duration
The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Operation Flow
The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Team Members
Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei

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