Fruit Bar שנאַק פּעקינג by Olha Takhtarova

Fruit Bar שנאַק פּעקינג by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award אין אײַזן in פּאַקונג דיזײַן Competition Category.

אײַזןפּאַקונג· 2024

Fruit Bar שנאַק פּעקינג

by Olha Takhtarova

Client: SOTB and D

A' Design Award אין אײַזן Winner in פּאַקונג Category

15,600
Verified Award Winner
Verify Award Status for #160663

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Colors

The Design

About Fruit Bar שנאַק פּעקינג

פרוט באר איז אַ פּעקידזש דיזיין פֿאַר אַ ריי נאַטירלעכע שנאַק בארס. די שנאַקס זענען געמאַכט פֿון ניסלעך, פֿרוכטן און זוימען, אָן קיין קינסטלעכע צוגאָבן. יעדער סאָרט, אַרײַנגערעכנט אַפּריקאָס, פֿײַגן, פלוימען, טײטלען און מולטיפרוט, ווערט פאָרגעשטעלט אין אַ פּעקל וואָס מעסט 140 מיט 130 מיליטער. העלע גראַדיענטן אין פורפּל, אָראַנזש, גרין, בלוי און רויט טיילן אָפּ די סאָרטן אויפֿן פּאָליצע. אילוסטרירטע כאַראַקטערן פֿאָרשטעלן יעדע פרוכט און דריקן אויס ענערגיע און פרייד. אַ באַזונדער לאָגאָ איז געשאפן געוואָרן פֿאַר יעדער פּראָדוקט כדי צו אונטערשטיצן שנעלע דערקענונג און געבן דעם בראַנד אַ פרײַנדלעכן אימאזש.

The Recognition

About the A' Design Award אין אײַזן

Fruit Bar שנאַק פּעקינג איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Fruit Bar שנאַק פּעקינג ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Fruit Bar שנאַק פּעקינג ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.