Flora דזשין פלאש עטיקעט by Ian Wallace is a highly esteemed winner of the very prestigious 2025 A' Design Award אין גאָלד in פּאַקונג דיזײַן Competition Category.

גאָלדפּאַקונג· 2025

Flora דזשין פלאש עטיקעט

by Ian Wallace

Client: Flora

A' Design Award אין גאָלד Winner in פּאַקונג Category

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Colors

The Design

About Flora דזשין פלאש עטיקעט

פלאָרא איז אַ עטיקעט־דיזיין פֿאַר אַ באָטלירטן דזשין וואָס ווערט פּראָדוצירט אין טשילע. דער דיזיין איז אינספּירירט פֿון די לאַנדשאַפֿטן פֿונעם צפֿון און דרום פֿונעם לאַנד, פֿון מדבר־בערג ביז פּאַטאַגאָנישע הימלען. וואַרעמע טענער באַציִען זיך אויף זונאויפֿגאַנגען איבער די צפֿונדיקע מדבריות, בשעת קילע טענער באַציִען זיך אויף וואָלקנס אין קאַלטע פּאַטאַגאָנישע טעג. די עטיקעט איז געדרוקט אויף טעקסטורירטן מאַרטעלע־פּאַפּיר, און גאָלדענער פֿויל ווערט אָנגעווענדט אויפֿן לאָגאָ, דער זון און די וואָלקנס. אַ ספּעציעלער שטאַנץ־פּראָצעס פֿורעמט די עטיקעט, און אַ רעליעף־פּרעגונג צייכנט אָפּ דעם באַשרײַבונג־פּאַנעל. די פֿלאַש ווערט פֿאַרמאַכט מיט אַ הילצערנעם קאָרעק.

The Recognition

About the A' Design Award אין גאָלד

Flora דזשין פלאש עטיקעט איז אַ געווינער פֿון דעם A' Design Award אין גאָלד, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו ערשט-קלאַסיקע, וווּנדערלעכע און אויסגעצייכנטע דיזײַנס. גאָלד-געווינער זענען העכסט אינאָוואַטיווע, פֿאָרויסזעענדיקע און בלענדענדיק פּראַכטפֿולע באַשאַפֿונגען וואָס שפּיגלען אָפּ דאָס גאונות, די חכמה און די בקיאות פֿון זייערע דיזײַנערס. פֿון Flora דזשין פלאש עטיקעט ווערט דערוואַרט אַז עס איז אַ זייער געלויבטע, טרענד-שטעלנדיקע און מאָנומענטאַלע דערפֿינדונג וואָס ברענגט אומגלײַכלעכן ווערט. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין גאָלד איז אַ שפּעקטאַקולערער, רעספּעקטירטער פּראָיעקט וואָס ברענגט גרויסן נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Flora דזשין פלאש עטיקעט שאַפֿט אינטענסיווע געפֿילן פֿון תּאווה, וועקט לײַדנשאַפֿט, מוטיקט קרעאַטיוויטעט און פֿאַסצינירט אונדז.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
Dimensions & Packaging: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
Tags: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
Production Technology: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
Design Challenge: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
Research: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
Inspiration: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
Project Duration: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
Operation Flow: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace