Dan Sheng Creativity פּאַקונג by Sitai Ma is a highly esteemed winner of the very prestigious 2025 A' Design Award אין בראָנדז in פּאַקונג דיזײַן Competition Category.
בראָנדזפּאַקונג· 2025
Dan Sheng Creativity פּאַקונג
by Sitai Ma
Client: Dan Sheng Creativity
A' Design Award אין בראָנדז Winner in פּאַקונג Category
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- Verified Award Winner
- Verify Award Status for #164189
The Design
About Dan Sheng Creativity פּאַקונג
מאַלינע ווײַן פּאַקונג דיזײַן פֿאַרקערפּערט עקאָלאָגישע עלעגאַנץ אינספּירירט פֿון דער אָרגאַנישער פֿאָרם פֿון מאַלינעס. דער פּאַקונג דיזײַן ניצט ביאָניק צו פֿאַרוואַנדלען די פּולקע פֿאָרם און לעבעדיקע קאָליר טענער פֿון די פֿרוכט אין גלאַטע, געקרומטע פֿלאַש קאָנטורן. וויזועל שפּיגלט עס די פֿרישקײט און נאַטירלעכן אָפּשטאַם פֿון דעם ווײַן, דער קריסטאַל־קלאָרער דעקל אומרינגלט אַ מיניאַטור לאַנדשאַפֿט און אונטערשטרײַכט אויף אַ פֿײַנעם אופֿן זײַן הויך־קוואַליטעט געאָגראַפֿישן אָפּשטאַם. דער דיזײַן אינטעגרירט עקאָלאָגישע דערציילונג מיט עסטעטישן אַפּעל, באַלאַנסירנדיק נאַטירלעכע עלעמענטן און מינימאַליסטישע קונסט.
The Recognition
About the A' Design Award אין בראָנדז
Dan Sheng Creativity פּאַקונג איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Dan Sheng Creativity פּאַקונג ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Dan Sheng Creativity פּאַקונג באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design inspiration for the bottle comes from the organic form of raspberries, with a smooth and vibrant red texture that emphasizes the natural connection between the fruit and the wine. The crystal clear bottle cap showcases the natural landscape and reflects the origin of the product. This combination of nature and art creates a striking and unforgettable visual image, showcasing the high-end essence of the beverage.
- Dimensions & Packaging
- The 500ml bottle, 205mm tall and 100mm in diameter, balances practicality and visual appeal. Its height ensures shelf visibility, while the diameter provides stability and ergonomic handling. Inspired by raspberry contours, the design offers a comfortable grip and pleasant tactile experience. The size fits various shelves, enhancing marketability. This functional, elegant design ensures standout appeal and exceptional user experience, making it ideal for both display and daily use.
- Tags
- Bionic design, raspberry fruit, fusion of nature and art, visual recognition, tactile and visual experience, health value, rarity, iconic IP image, ecological brewing, brand awareness.
- Production Technology
- The cap, made with a four-position metal mold, features a transparent crystal top and food-grade plastic with electroplated gold coating for durability and aesthetics. It uses PE and PP for airtight sealing, recyclability, and a compression fitting mechanism with anti-counterfeit design. The bottle, crafted with a two-position metal mold, uses white glass coated with red glaze and pearlescent finish. The label employs embossed gold foil paper, baked at 200°C for adhesion and scratch resistance.
- Design Challenge
- In project development, challenges included: 1) integrating nature with product design via bionics, creating a unique raspberry-inspired bottle; 2) balancing visual and tactile qualities in cap production; 3) optimizing bottle surface texture for mold release and 3D effect. Internal: innovative thinking. External: production tech limits. Driven by consumer demand for natural, healthy products, we overcame tech and legal hurdles, achieving design-production synergy and boosting market competitiveness.
- Research
- This product packaging design research integrates raspberry's natural form into bottle design using bionics, enhancing visual appeal and brand recognition. Inspired by raspberry's appearance and texture, the design features a crystal-clear cap reflecting the product's origin. Methods included 3D modeling, material testing, and user surveys. Results showed improved aesthetic appeal and consumer resonance, boosting market competitiveness and promoting environmental and health values. The design innovatively applies bionics in packaging, offering new directions for future designs.
- Inspiration
- Inspired by raspberrys organic form the bottles smooth round vibrant red texture highlights the natural link between the fruit and the liquor The design elevates raspberry features offering a tactile and visual experience of freshness and vitality The crystalclear cap showcases natural landscapes reflecting the products superior geographical origin Balancing nature and artistry the design creates a striking memorable identity blending creativity with natures finest elements for a premium artistic expression of the drinks essence.
- Project Duration
- The project commenced in September 2022 in Shenzhen, China, was completed in June 2023 in Zhejiang, China, and was exhibited at the Shenzhen Autumn Sugar and Wine Fair in October 2024.
- Operation Flow
- The Feng Shan Yan Yu Raspberry Wine bottle is designed to be intuitive and elegant. Simply twist off the crystal-clear cap to reveal the wine inside. The cap’s airtight seal ensures freshness, while the ergonomic bottle provides a comfortable grip for pouring. Its sleek, vibrant design not only makes it visually appealing but also ensures stability on any surface. The combination of functional craftsmanship and aesthetic beauty creates a seamless experience, enhancing both usability and luxury.
- Patents
- Design Patent Number: ZL 2022 3 0843289.9
Patent Holder: Jinhua Peak Mountain Weir Language Wine Co., Ltd.
Year: December 16, 2022
Jurisdiction: China National Intellectual Property Administration - Image Credits
- Image #1: Designer:Chao Xu , Creative Direction:Sitai Ma , Illustrator:Chao Xu, Peak Mountain Weir Language, 2024.
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