Brown Brothers Limited Edition ווייַן פֿלאַש פּעקינג by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 A' Design Award אין אײַזן in פּאַקונג דיזײַן Competition Category.
אײַזןפּאַקונג· 2025
Brown Brothers Limited Edition ווייַן פֿלאַש פּעקינג
by Yiqi Tang and Zona Yuechen Guan
Client: Brown Brothers
A' Design Award אין אײַזן Winner in פּאַקונג Category
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- Verified Award Winner
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The Design
About Brown Brothers Limited Edition ווייַן פֿלאַש פּעקינג
בראַון ברידערס לימיטעד עדיציע איז אַ פּעקינג באַשאַפֿן פֿאַר אַ פרוכטיק שפּריצנדיק מאָסקאַטאָ ווייַן. די רייע אַנטהאַלט דריי ווערסיעס וואָס פֿאַרשטעלן מאָרגן, בין־השמשות און האַלבע נאַכט. שמעק־טינט ווערט אָנגעטאָן אויף יעדער ווערסיע, אַזוי אַז אַ ריח פּאַסיק צום אויסגעקליבענעם מאָמענט ווערט אַרויסגעלאָזט. העלע קאָלירן און לעבעדיקע מוסטערן דערמאָנען אַ טראָפּישן זומער־פּאַרטי און דעם געדאַנק פֿון אַ צונויפֿקום. די פֿלאַש איז אַ סטאַנדאַרד 750 מ״ל פֿאָרמאַט געמאַכט פֿון ריסייקלעבל גלאָז און געדרוקט מיט האַלטבאַר, הויכקוואַליטעטיקע גראַפֿיק. דער ציל איז געווען צו מאַכן די פּעקינג פֿאַראינטערעסירנדיק פֿאַרן אויג און פֿאַרן שמעק ביידע.
The Recognition
About the A' Design Award אין אײַזן
Brown Brothers Limited Edition ווייַן פֿלאַש פּעקינג איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Brown Brothers Limited Edition ווייַן פֿלאַש פּעקינג ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Brown Brothers Limited Edition ווייַן פֿלאַש פּעקינג ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensions & Packaging
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Tags
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Production Technology
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Design Challenge
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Research
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiration
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Project Duration
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Operation Flow
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Team Members
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Image Credits
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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