Ersie פֿונקציע: קאַפֿע און רעסטאָראַן by Ali Moazzen is a highly esteemed winner of the very prestigious 2025 A' Design Award אין בראָנדז in קולטור ירושה און קולטור אינדוסטריע דיזײַן Competition Category.
בראָנדזקולטור ירושה· 2025
Ersie פֿונקציע: קאַפֿע און רעסטאָראַן
by Ali Moazzen
Client: Ersie Mansion
A' Design Award אין בראָנדז Winner in קולטור ירושה Category
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- Verified Award Winner
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The Design
About Ersie פֿונקציע: קאַפֿע און רעסטאָראַן
ערסיע איז די אַדאַפּטיווע ווידער-נוצונג פֿון אַ היסטאָרישע ווילע פֿון דער קאַדזשאַר־תּקופֿה אין אַ מאָדערנעם קאַפֿע און רעסטאָראַן בשעת מען האַלט זײַן אַרכיטעקטאָנישע אידענטיטעט. די אָריגינעלע אָרסי־פֿענצטער, הילצערנע טירן, דעקאָראַטיווע גיפּס־אַרבעט, און מוירדיקע ווענט זײַנען פֿאָרזיכטיק רעסטאַוורירט געוואָרן, בשעת סטרוקטורעלע פֿאַרשטאַרקונג און מאָדערנע בוי־סיסטעמען זײַנען אינטעגרירט געוואָרן מיט מינימאַלער אינטערווענץ. דער דיזײַן אַנטפּלעקט פֿאַרבאָרגענע היסטאָרישע פֿאַרטיילן און אַדאַפּטירט די ווילע פֿאַר צײַטגענאָסישן עפֿנטלעכן נוץ, באַלאַנסירנדיק ירושה־קאָנסערוואַציע מיט מאָדערנער פֿונקציאָנאַליטעט און באַנײַען אַ באַדײַטנדיקן קולטורעלן צייכן.
The Recognition
About the A' Design Award אין בראָנדז
Ersie פֿונקציע: קאַפֿע און רעסטאָראַן איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Ersie פֿונקציע: קאַפֿע און רעסטאָראַן ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Ersie פֿונקציע: קאַפֿע און רעסטאָראַן באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design revitalizes a Qajar-era villa into a cafe-restaurant, blending historical authenticity with modern functionality. Unique features include restored architectural details, preserved century-old trees, innovative space reuse, and accessibility enhancements like an elevator and Braille menus. A tribute to craftsmanship further merges history with contemporary design.
- Dimensions & Packaging
- Land Area: 2,200 m²
Built-up Area: 846 m²
Structure: Masonry with steel reinforcement
Installations: Central chiller and boiler system
Original Features: Restored Orsi windows, plaster moldings, and wooden doors
Renovated Spaces: Expanded basement, preserved vestibule, and structural reinforcements for load-bearing walls.
Accessibility: Elevator for disabled access, Braille menus for inclusivity. - Tags
- Qajar architecture, adaptive reuse, café-restaurant design, historical restoration, Orsi windows, architectural preservation, sustainable design, inclusive design, masonry reinforcement, heritage revitalization
- Production Technology
- The project utilized a combination of traditional and modern techniques. Original masonry structures were reinforced with steel frames for stability, while advanced plaster restoration techniques revived intricate moldings. Custom-crafted Orsi windows and restored wooden doors preserved authenticity. Sustainable materials were used for new additions, and modern HVAC systems were integrated into historical spaces. The design followed meticulous site analysis and historical documentation methodologies.
- Design Challenge
- The biggest challenge of this project was navigating the delicate balance between preserving the villa's historical integrity and adapting it to a modern function. The internal challenge was the discovery of significant alterations made during the Pahlavi era, which obscured the original Qajar architecture. Externally, strict heritage conservation laws and the need for advanced restoration techniques posed obstacles. Overcoming these challenges required innovative approaches to both the design and construction processes while respecting legal and historical constraints.
- Research
- he research conducted for this renovation focused on the adaptive reuse of historical architecture. The primary objective was to preserve the Qajar-era villa's heritage while adapting it for modern use as a café-restaurant. The methodology involved detailed analysis of architectural documents, structural assessments, and site visits. Tools included archival research, structural simulations, and restoration techniques. The results led to the successful preservation of key historical features, with a significant impact on local cultural tourism and heritage conservation. This project demonstrated the importance of integrating historical preservation with functional modern design, benefiting both society and the design field by promoting sustainable restoration practices.
- Inspiration
- The inspiration for this project stemmed from a deep respect for historical architecture and a desire to revive a semi-abandoned Qajar-era villa. The unique opportunity to uncover and restore hidden architectural details, combined with the building’s rich narrative and prime location, motivated the design. Extensive research into historical preservation techniques and adaptive reuse strategies ensured a balance between honoring the past and meeting contemporary needs.
- Project Duration
- The project commenced in 2021 and was completed in 2023, located in the qazvin. The renovation aimed to transform a historically significant Qajar-era villa into a modern café-restaurant while preserving its original architectural essence. The completed design now serves as both a public space and a tribute to the building’s rich heritage, blending traditional elements with contemporary functionality.
- Operation Flow
- The design seamlessly blends the old with the new, allowing visitors to experience the rich history of the building while enjoying modern amenities. The café-restaurant layout encourages flow, with clear pathways from the entrance to the main dining areas and VIP spaces. The preservation of original walls and structures enhances the atmosphere, while modern installations like the elevator and central cooling system ensure comfort and accessibility, making the space both functional and welcoming for all visitors.
- Patents
- Copyrights belong to Ali Mozzan, 2024.
- Image Credits
- Image #1: Photographer Peyman Rajabi, 2024.
Image #2: Photographer Peyman Rajabi, 2024.
Image #3: Photographer Peyman Rajabi, 2024.
Image #4: Photographer Peyman Rajabi, 2024.
Image #5: Photographer Peyman Rajabi, 2024.
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