Time And Seasons Of Dunhuang פּלאַקאַט סעריע by Dapeng Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award אין אײַזן in קולטור ירושה און קולטור אינדוסטריע דיזײַן Competition Category.
אײַזןקולטור ירושה· 2025
Time And Seasons Of Dunhuang פּלאַקאַט סעריע
by Dapeng Zhang
Client: Dapeng Zhang
A' Design Award אין אײַזן Winner in קולטור ירושה Category
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The Design
About Time And Seasons Of Dunhuang פּלאַקאַט סעריע
צײַט און סעזאָנען פֿון דונhuang איז אַ סעריע פּלאַקאַטן וואָס פֿאַרבינדט די מוראַל־עסטעטיק פֿון די מאָגאַאָ־מערות מיט די פֿיר און צוואַנציק זונענע תּקופֿות פֿון דעם כינעזישן קאַלענדאַר. די מינעראַלישע פֿאַרב־טאָנען פֿון דונhuang זײַנען דיגיטאַל רעקאָנסטרויִרט געוואָרן, און דער ריטעם פֿון פּענדזל־שטריכן צוזאַמען מיט דעקאָראַטיווע מוסטערן זײַנען פֿאַרבונדן געוואָרן מיט הײַנטצײַטיקער טיפּאָגראַפֿיע כּדי אַרויסצוברענגען די לאַנדווירטשאַפֿטלעכע באַדײַטונג פֿון יעדער תּקופֿה. יעדער פּלאַקאַט האָט אַ מאָס פֿון 594 מיט 841 מיליmeter און איז געשאַפֿן דורך שילד־דרוק (סקרין־פּרינטינג). די סעריע גיט אַ שטייגער צו דערנײַערן ניט-מאַטעריעלע קולטורעלע ירושה, בעת מ׳האַלט אָן די היסטאָרישע פּינקטלעכקייט מיט אַ פּשוטער מאָדערנער פֿאָרעם.
The Recognition
About the A' Design Award אין אײַזן
Time And Seasons Of Dunhuang פּלאַקאַט סעריע איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Time And Seasons Of Dunhuang פּלאַקאַט סעריע ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Time And Seasons Of Dunhuang פּלאַקאַט סעריע ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
- Dimensions & Packaging
- 594mm×841mm
- Tags
- Poster Design, Dunhuang Patterns, Typegraphy Design
- Production Technology
- Screen Printing
- Design Challenge
- In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements. - Research
- Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry. - Inspiration
- The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
- Project Duration
- The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
- Operation Flow
- The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
- Image Credits
- Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.
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