Longpai Soy Sauce סאָיע-סאָוס פּאַקונג by Wen Liu

Longpai Soy Sauce סאָיע-סאָוס פּאַקונג by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award אין זילבער in פּאַקונג דיזײַן Competition Category.

זילבערפּאַקונג· 2026

Longpai Soy Sauce סאָיע-סאָוס פּאַקונג

by Wen Liu

Client: Longpai Food Co., Ltd.

A' Design Award אין זילבער Winner in פּאַקונג Category

20,148

Verified Award Winner

Verify Award Status for #176984

View at A' Design Award Press Release Award Badge

Colors

The Design

About Longpai Soy Sauce סאָיע-סאָוס פּאַקונג

לאָנגפּײַ סאָיע-סאָוס איז אַ פּאַקונג-דיזײַן פֿאַר אַ פּרעמיום סאָיע-סאָוס באַשטימט פֿאַר כונאַן-סטיל שנעל-בראָטן קאָכערײַ. די פֿלאַש איז געמאַכט פֿון קלאָר גלאָז און מעסט 73.5 אויף 73.5 אויף 217.5 מילימעטער. אַ פּאַפּירענער עטיקעט קאָנטראַסטירט מיטן גלאָז און טראָגט קולטורעלע מאָטיוון גענומען פֿון דער כונאַן קיך און פֿון טראַדיציאָנעלע מעטאָדן פֿון ברײַען אין קליינע פֿעסער און טריקענען אין דער זון. די פֿאָרעם פֿון דער פֿלאַש איז געפֿורעמט פֿאַר אַ זיכערן אָנכאַפּ און אַ קאָנטראָלירטן אויסגיסן בעת שנעלן קאָכן. דער דיזײַן פֿאַרבינדט דעם פּראָדוקט מיט זײַן קאָך-קאָנטעקסט און פֿאַרבעסערט די דערקענונג אויף די פּאָליצעס אין די קראָמען.

The Recognition

About the A' Design Award אין זילבער

Longpai Soy Sauce סאָיע-סאָוס פּאַקונג איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון Longpai Soy Sauce סאָיע-סאָוס פּאַקונג ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Longpai Soy Sauce סאָיע-סאָוס פּאַקונג איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Dimensions & Packaging: 73.5mm x 73.5mm x 217.5mm
Tags: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Production Technology: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Design Challenge: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Research: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Inspiration: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Project Duration: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Team Members: Creative Director: Wen Liu
Design Execution: Shaokun Xiao