South Branch Sign Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Inú Ilé Ìjẹunjẹ by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2020
South Branch Sign Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Inú Ilé Ìjẹunjẹ
by Tiao Ouyang
Client: Oytt Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About South Branch Sign Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Inú Ilé Ìjẹunjẹ
Ọ̀rọ̀ Ìwé: South Branch Sign jẹ́ ìṣàpẹẹrẹ inú ilé ti ilé ìjẹunjẹ oníbi-àjọ ní ara Hong Kong tí ó wà ní Changzhou. Iṣẹ́ náà bo àgbègbè tí ó tó mítà onígun mẹ́rin 500 lápapọ̀. Onírúurú ohun èlò àti àwọ̀ ni a lò láti ṣàlàyé àwọn àgbègbè iṣẹ́-ṣíṣe, nítorí náà, a dín iye àwọn ògiri ìpínyà kù, tí a sì ń kà ìtòlẹ́sẹẹsẹ àyè náà nípasẹ̀ àwọn ìpínyà tí a kò lè fojú rí. Terrazzo, igi, awọ ẹran àti dígí ń ṣẹ̀dá ìhun àyè tí ó lọ́rọ̀ tí ó sì yàtọ̀ síra. Àwọn ìlà dídán ń gba orí ògiri àti orí-ilé kọjá, àwọn iná tí a fi sí inú pẹ̀lú ń fi hàn àwọn kúlẹ̀kúlẹ̀ dáradára. Àbájáde rẹ̀ jẹ́ àyè tí ó dákẹ́ tí ó sì ṣe kedere, pẹ̀lú ìhun tí ó rọrùn àti ìwà tí ó bá ti òde-òní mu tí ó sì ní ìrònú nínú.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
South Branch Sign Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Inú Ilé Ìjẹunjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé South Branch Sign Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Inú Ilé Ìjẹunjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. South Branch Sign Iṣẹ Akọkọ: Ìṣàpẹẹrẹ Inú Ilé Ìjẹunjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Team Members
- Tiao Ouyang
Danfeng Zhou
Yang Li - Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
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