Yic Barbecue Market Ìta Ilé Ìjẹun by Qing Dong is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2020
Yic Barbecue Market Ìta Ilé Ìjẹun
by Qing Dong
Client: MET Creative Brand
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #100070The Design
About Yic Barbecue Market Ìta Ilé Ìjẹun
Ọjà Yic Barbecue jẹ́ ìta ilé ìjẹun tí ó bo àgbègbè 280 mítà onígun mẹ́rin. Ìṣàpẹẹrẹ náà yapa kúrò nínú ọ̀nà ìbílẹ̀ ti ilé barbecue nípasẹ̀ ìdámọ̀ ọ̀tọ̀ tí ó dá lórí àwòrán dinosaur ajeeji kékeré kan. Ní ẹnu-ọ̀nà, àwòrán kan tí ó wọ̀ ìbòjú afẹ́fẹ́ ń kí àwọn tí ń kọjá lọ, tí ó sì fún ojú-ilé náà ní ìrísí tí ó rọrùn tí ó sì ṣe kedere. Irin tí kì í rí ìpakà tí ó dàbí àwòjìji ṣe àjọpọ̀ àkì tí kò dá dúró àti àyíká oúnjẹ tí ó ní ìwọ̀ dídùn mọ́ra. Pẹ̀tẹ́ẹ̀sì tí ń mú èéfín kúrò ní àgbègbè barbecue ni a ṣe ní àpẹẹrẹ UFO. Àwọn àgbègbè ìjókòó ni a pín nípasẹ̀ ìyàtọ̀ nínú àwọ̀, ohun ìṣọ̀ọ́ àti àpẹẹrẹ ohun-èlò dípò kí á fi ògiri pín wọn.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Yic Barbecue Market Ìta Ilé Ìjẹun jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Yic Barbecue Market Ìta Ilé Ìjẹun yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Yic Barbecue Market Ìta Ilé Ìjẹun ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
- Production Technology
- With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
- Design Challenge
- There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
- Research
- "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
- Inspiration
- In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
- Patents
- Copyrights belong to Qing Dong, 2018.
- Team Members
- Qing Dong
Jie Chen
Ting Pan - Image Credits
- Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.
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