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Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari by Dmitry Pozarenko

Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


FàdákàInú Ilé· 2020

Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari

by Dmitry Pozarenko

Client: Gold Apple

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category

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Colors

The Design

About Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari

Aworan ti igbo igba otutu translucent kan di awokose ti iṣẹ yii. Opolopo ti awoara ti igi adayeba ati giranaiti n wo oluwo ni ṣiṣan ṣiṣu ati awọn iwo wiwo ti awọn ami ti iseda. Iru awọn ohun elo ile-iṣẹ jẹ rirọ nipasẹ awọn awọ ti pupa ati alawọ bàbà idẹ. Ile itaja jẹ aye ti ifamọra ati ibaraẹnisọrọ fun diẹ sii ju awọn eniyan 2000 lojoojumọ.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Sense of Forest Ile-Iṣọ Ile-Iṣẹ Turari jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging
The total area is 1238 sq.m.
Tags
interior design, retail space, metal, stone, wood, nature
Production Technology
Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge
The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research
The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration
The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration
The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow
The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members
Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits
All images: photographer Mick Pomortsev, 2019.

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