Alharir Salon Iyasọtọ Burandi Iṣowo by Satie Eljack is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
FàdákàÀwòrán· 2020
Alharir Salon Iyasọtọ Burandi Iṣowo
by Satie Eljack
Client: Satie
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Alharir Salon Iyasọtọ Burandi Iṣowo
Idi ti ilana isamisi ni lati gbe ami iyasọtọ si ẹka ti o ga julọ nipa gbigbe wiwo ati imọlara ti ibaramu si awọn aṣa agbaye ni atike ati itọju awọ. Yangan ninu inu ati ita rẹ, fifun awọn alabara ni isinmi ti adun lati padasehin si itọju ara ẹni ti o tun sọ di tuntun. Ibaraẹnisọrọ ni aṣeyọri si awọn alabara ni ifibọ ninu ilana apẹrẹ. Nitorinaa, Alharir Salon ti ni idagbasoke, ti n ṣalaye abo, awọn eroja wiwo, awọn awọ opulent ati awọn awoara pẹlu ifojusi si awọn alaye ti o dara lati ṣafikun igboya ati itunu diẹ sii.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Alharir Salon Iyasọtọ Burandi Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Alharir Salon Iyasọtọ Burandi Iṣowo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Alharir Salon Iyasọtọ Burandi Iṣowo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective of the branding process was to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. In the design process, Satie realized the importance of creating a brand that can successfully communicate to the consumers. Therefore, a custom brand has been developed that is identified with characteristics such as femininity, unique visual elements, opulent colors and textures and attention to the fine details to add more confidence and comfort.
- Dimensions & Packaging
- The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
- Tags
- Identity, Branding, theme, Packaging, Logo, Charity, Logo Design ,Fashion, Woman, Makeup
- Production Technology
- The Arabic alphabet was an inspiration to use Typography and Pattern design as the technique in the branding idea, and it was implemented using vectors to reach the highest quality of print on silk, cardboard, wood, and luxury retail paper material.
- Design Challenge
- Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
- Research
- Luxury in the kingdom of Saudi Arabia, is one of the main themes in fashion, styling, and beauty. Due to the big response to the field of beauty shops and salon, this design presents luxury using colors and styles such as the Arabian alphabet vectors and the light-salmon color to be impactful and draw customers attention to the business.
- Inspiration
- The design takes on the character of luxury and elegance represented in the light-salmon color, the general shape of the emblem symbolizes the letter ( ح ) in the Arabic alphabet , the first letter of the salon name studded with the crown to identify it more luxuriously. The figure below the logo expresses the quality care found inside the salon led by professionals.
- Project Duration
- The project started in July 2018 and was successfully completed in October 2018 in Saudi Arabia and Riyadh. Since October 2018, the brand is being used by the designer and many other materials have been made available to support sales and brand awareness campaigns.
- Operation Flow
- Alharir Salon has the sole purpose of identifying customers in a distinct and exclusive context that is in line with the brand's characteristics. All details regarding customer experience when developing the brand have been carefully planned and designed to improve their satisfaction and comfort. Every aspect of the brand that generates its overall identity from interior design to reception, massage and skin care seats, from the way customers interact with employees, to the quality of the products used in body and skin care, all have one purpose: to make customers feel privacy, comfort, and excellence.
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