Pílátínọ́mù Àwòrán · 2025
Culture to Technology Identity Pósítà
by Lei Wang
- Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award 2025 in Àwòrán
- CLIENT: Hefei High Tech Digital Technology Co., LTD.
- Estimated Number of Design Views: 1,494,581
- Verification code 4386702085 · Verify this award
Colors
About Culture to Technology Identity Pósítà
Àṣà sí Ìdánimọ̀ Ìmọ̀-ẹ̀rọ jẹ́ pósítà tí a ṣe àgbékalẹ̀ rẹ̀ fún ìfihàn nínú àwọn àpótí ìmọ́lẹ̀ ibùdókọ̀ bọ́ọ̀sì. Ní apá òkè, àmì ìkọ̀wé Ṣáínà fún Anhui ni a fi àwọn ìlà àwòkọ́ṣe alátijọ́ ti ilé-kíkọ́ Huizhou yíká, èyí tí ó ń rántí ìtàn àti àṣà agbègbè náà. Àmì ìkọ̀wé náà ń yípadà díẹ̀díẹ̀ sí ọ̀nà iná-ẹ̀rọ (circuit), tí ó sì parí pẹ̀lú àwọn àmì ìkọ̀wé Ṣáínà mẹ́rin fún Hefei High Tech. Pósítà náà jẹ́ sẹ̀ntímítà 60 ní ìbú àti 90 ní gígùn. Àwọn àwọ̀ búlúù aláfẹ̀mìíràn (gradient) ni a tẹ̀ pẹ̀lú ọ̀nà ìtẹ̀wé àwọ̀ pàtàkì (spot color overprinting), a sì fi ọ̀ṣọ́ UV agbègbè (local UV varnish) bo àwọn ìlà iná-ẹ̀rọ náà fún ipa gbígbéga.
About the Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Culture to Technology Identity Pósítà jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Culture to Technology Identity Pósítà ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Culture to Technology Identity Pósítà jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Press Kit
- Unique Properties
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Dimensions & Packaging
- 60X90cm
- Tags
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Production Technology
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Design Challenge
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Research
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Inspiration
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Project Duration
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Operation Flow
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Patents
- Hefei High Tech Digital Technology Co., LTD.
- Image Credits
- Hefei High Tech Digital Technology Co., LTD.
