Pílátínọ́mù Àwòrán · 2022
Better Bodies Hi Ìdánimọ̀ Àmì-Iṣẹ́
by Takahiro Eto
- Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award 2022 in Àwòrán
- CLIENT: Better Bodies Hi
- Estimated Number of Design Views: 2,630,024
- Verification code F836DC5FEF · Verify this award
Colors
About Better Bodies Hi Ìdánimọ̀ Àmì-Iṣẹ́
Better Bodies Hi jẹ́ ìdánimọ̀ àmì-iṣẹ́ fún ilé-eré ìdárayá kan. Ìdánimọ̀ náà dá lórí irú-lẹ́tà kan tí ó máa ń yí padà ní ìpele mẹ́ta. Bí àwọn àlejò ṣe ń lọ láti ibi gbígba àlejò sí ibi eré ìdárayá, àwọn lẹ́tà tí ó wà lórí àwọn àmì-ìtọ́ka ń nípọn síi tí wọ́n sì ń tóbi síi. Ìrísí tí ó tínrín jùlọ ni a lò díẹ̀díẹ̀ ní ibi gbígba àlejò láti ṣẹ̀dá àyíká tí ó tuni lára. Ìrísí tí ó nípọn jùlọ ni a lò ní ibi eré ìdárayá ní gíga tí ó ju mítà kan lọ. A lo irú-lẹ́tà náà fún àmì-ìdánimọ̀, ojú-òpó wẹ́ẹ̀bù, àwọn àmì-ìtọ́ka àti àwọn ohun tí a tẹ̀ jáde. Àwọn lẹ́tà tí ó ń yí padà ń ran àwọn olùmúlò lọ́wọ́ láti múra ara àti ọkàn sílẹ̀ fún eré ìdárayá ní ìpele-ní-ìpele.
About the Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Better Bodies Hi Ìdánimọ̀ Àmì-Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Better Bodies Hi Ìdánimọ̀ Àmì-Iṣẹ́ ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Better Bodies Hi Ìdánimọ̀ Àmì-Iṣẹ́ jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Press Kit
- Unique Properties
- Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
- Dimensions & Packaging
- This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
- Production Technology
- A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
- Design Challenge
- In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
- Inspiration
- Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
- Project Duration
- The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
- Operation Flow
- It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
