Dengo 80g Pátákó Ṣokoléètì by Brazil & Murgel Design Studio is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Oúnjẹ, Ohun Mímu àti Ọnà Oúnjẹ Competition Category.
WúràỌnà Oúnjẹ· 2020
Dengo 80g Pátákó Ṣokoléètì
by Brazil & Murgel Design Studio
Client: Dengo Chocolates
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ọnà Oúnjẹ Category
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The Design
About Dengo 80g Pátákó Ṣokoléètì
Dengo 80g jẹ́ pátákó ṣokoléètì tí a ṣẹ̀dá fún Dengo Chocolates. Ìrísí ère rẹ̀ dúró fún àwọn ohun èlò inú Igbó Atlantic ní Bahia, Brazil, níbi tí wọ́n ti ń kórè kòkó, bí ewé gbígbẹ, ewéko àti irúgbìn. Àwọn ojú tí ó tẹ̀ ṣe àkópọ̀ àwọn ìlà oníwọ̀n-méjì àti oníwọ̀n-mẹ́ta, tó bẹ́ẹ̀ tí ìparí dídán rẹ̀ fi ń tan ìmọ́lẹ̀ ká gbogbo ara pátákó náà. A ń ṣe pátákó náà nínú àwọn àmúwà polycarbonate tí a ṣe láti ara àwọn àwòṣe aluminium tí ẹ̀rọ CNC gbẹ́, èyí tí ó dá àwọn ìlà tín-ínrín àti àwọn ìtẹ̀ dúró. Ìnípọn oríṣiríṣi rẹ̀ ń fún ni ní ìró fífọ́ tí ó dún gbáù nígbà tí a bá fọ́ pátákó náà.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Dengo 80g Pátákó Ṣokoléètì jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Dengo 80g Pátákó Ṣokoléètì yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dengo 80g Pátákó Ṣokoléètì ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Dimensions & Packaging
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Tags
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- Production Technology
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Design Challenge
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Research
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Inspiration
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Project Duration
- The project took place in Sao Paulo, between May and October 2018.
- Operation Flow
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Patents
- n/a
- Team Members
- Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo - Image Credits
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
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