Preludes Iṣẹ́ Alátagbà: Amúrofáyẹ Ìdàpọ̀ Media by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
IrinFíìmù· 2020
Preludes Iṣẹ́ Alátagbà: Amúrofáyẹ Ìdàpọ̀ Media
Client: Matthew Rankin
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Fíìmù Category
- 12,675
- Verified Award Winner
- Verify Award Status for #103476
The Design
About Preludes Iṣẹ́ Alátagbà: Amúrofáyẹ Ìdàpọ̀ Media
Ọ̀rọ̀ Ìwé: Preludes jẹ́ amúrofáyẹ ìdàpọ̀ media kúkurú tí ó dálé oríkì tí orúkọ rẹ̀ jẹ́ kan náà nípasẹ̀ T.S. Eliot. Fíìmù náà gba ìṣẹ́jú kan àti ìṣẹ́jú-aaya mẹ́jọ, ó sì so àwòrán Eliot pọ̀ mọ́ orin tí a kọ ní pàtàkì fún un. Àwọn ìran fíìmù náà ni a so pọ̀ nípasẹ̀ àkòrí àti ohùn kìí ṣe nípasẹ̀ ọ̀nà àwòrán kan ṣoṣo. Iṣẹ́ náà so amúrofáyẹ 2D àti 3D pọ̀, tí a ṣe àwòṣe rẹ̀ ní Cinema 4D, tí a ṣe àwòrán rẹ̀ pẹ̀lú Redshift, tí a sì ṣe àkópọ̀ rẹ̀ ní After Effects. Ìwòye láti òkè lọ sí ìpele òpópónà, níbi tí àwọn ẹnìkọ̀ọ̀kan ti ń kọjá lára ara wọn lẹ́yìn àwọn ìbòjú. Amúrofáyẹ náà ń ṣàṣàrò lórí ìgbésí ayé òde òní nípasẹ̀ ọ̀rọ̀ àtijọ́ kan.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Preludes Iṣẹ́ Alátagbà: Amúrofáyẹ Ìdàpọ̀ Media jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Preludes Iṣẹ́ Alátagbà: Amúrofáyẹ Ìdàpọ̀ Media yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Preludes Iṣẹ́ Alátagbà: Amúrofáyẹ Ìdàpọ̀ Media nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
