Pride Shrike Iṣẹ Apẹrẹ Aami by Meng Chih Chiang

Pride Shrike Iṣẹ Apẹrẹ Aami by Meng Chih Chiang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IdẹÌpolówó· 2021

Pride Shrike Iṣẹ Apẹrẹ Aami

by Meng Chih Chiang

Client: Pingtung County Government

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About Pride Shrike Iṣẹ Apẹrẹ Aami

Pride Shrike jẹ́ aami tí a ṣe àpẹrẹ rẹ̀ fún ìṣẹ̀lẹ̀ eré ìdaraya gíga-ilé-ìwé orílẹ̀-èdè kan tí ó wáyé ní Pingtung, Taiwan. Aami náà dá lórí ẹyẹ shrike aláwọ̀ búráúnì, tí í ṣe ẹyẹ ìjọba ti Agbègbè Pingtung, tí a yàn dípò àwọn àwòrán ọ̀bọ tí wọ́n ti ń so pọ̀ mọ́ ìlú náà fún ìgbà pípẹ́. A bá àwọn ọ̀mọ̀wé nípa ẹyẹ (ornithologists) sọ̀rọ̀ láti rí i dájú pé ìbòjú ojú dúdú, ara òkè aláwọ̀ pupa, àti ìrù tí ó ní ìpẹ̀kun funfun ni a fi hàn ní ọ̀nà tí ó tọ́. A yàwòrán aami náà ní ọ̀nà àwòrán àti ní ọ̀nà onígun-mẹ́ta (three-dimensional), a sì tún ṣe é di àwọn àmì àyọ̀rí alárinrin (animated stickers) fún ohun èlò ìránṣẹ́ tí ọ̀pọ̀lọpọ̀ ènìyàn ń lò. Èròngbà rẹ̀ ni láti gbé eré ìdaraya àti agbègbè tí ó gbàlejò náà lárugẹ.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Pride Shrike Iṣẹ Apẹrẹ Aami jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pride Shrike Iṣẹ Apẹrẹ Aami yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pride Shrike Iṣẹ Apẹrẹ Aami ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensions & Packaging: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Tags: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Production Technology: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Design Challenge: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Research: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiration: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Project Duration: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Operation Flow: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Team Members: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Image Credits: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang