Da Ya Li Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ by Wei Wu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
WúràInú Ilé· 2021
Da Ya Li Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ
by Wei Wu
Client: Beijing Da Ya Li Catering Co., Ltd.
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Inú Ilé Category
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The Design
About Da Ya Li Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ
Da Ya Li ni àgbékalẹ̀ ohun ọ̀ṣọ́ inú fún ilé oúnjẹ pẹ́pẹ́yẹ sísun kan ní Chengdu, orílẹ̀-èdè Ṣáínà. Ohun pàtàkì tó wà ní àárín rẹ̀ ni ilé onígi pupa tí a fi ọ̀pá ìtàkùn (rattan) ṣe. Ó tó bí ẹgbàárùn-ún mẹ́ẹ̀ẹ́dọ́gbọ̀n (50,000) ọ̀pá ìtàkùn ni a dán tí a sì fi àwọ̀ tan sórí wọn nínú ilé iṣẹ́ ọnà, lẹ́yìn náà ni a so wọ́n mọ́ ìpìlẹ̀ tí a ti ṣe lọ́nà ní ọ̀kọ̀ọ̀kan. Àpẹẹrẹ híhun náà bẹ̀rẹ̀ láti ẹnu ọ̀nà àtẹ̀gùn ó sì fẹ̀ dé àwọn ibi ìjókòó. Àwọ̀ pupa rán ni létí àwọn ilé ọba ilẹ̀ Ṣáínà àti adùn ata oúnjẹ Sichuan. Àwọn ògiri bíríkì àtijọ́ aláwọ̀ dúdú èéfín àti àwọn tílì ilẹ̀ mú ìwọ̀ntúnwọ̀nsì bá àwọ̀ pupa gbígbóná náà. Ẹ̀yà onírin kan pín àyè náà fún àwọn àìní ìṣòwò.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Da Ya Li Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Da Ya Li Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Da Ya Li Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
- Dimensions & Packaging
- We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
- Tags
- Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
- Production Technology
- The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
- Design Challenge
- We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
- Research
- Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience. - Inspiration
- The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
- Project Duration
- The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
- Operation Flow
- To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
- Team Members
- Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
- Image Credits
- All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy
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