Rosa Roxburghii Ìṣàpẹ̀rẹ̀ Àpò Tíì by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
WúràÌdìpò· 2021
Rosa Roxburghii Ìṣàpẹ̀rẹ̀ Àpò Tíì
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìdìpò Category
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- Verified Award Winner
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The Design
About Rosa Roxburghii Ìṣàpẹ̀rẹ̀ Àpò Tíì
Rosa Roxburghii jẹ́ àpẹ̀rẹ̀ àpò fún ohun mímu tíì tí a fi sínú agolo. Agolo náà jẹ́ agolo aluminiomu tí gígùn rẹ̀ jẹ́ mílímítà 65, ìbú rẹ̀ jẹ́ mílímítà 65, gíga rẹ̀ sì jẹ́ mílímítà 95, pẹ̀lú agbára ìgbà tí ó tó mílílítà 245. Àwòrán rẹ̀ ń lo àwòrán aṣà Ṣáínà ti ọgbà tíì rosa roxburghii, èyí tí ó ń fi ìtọ́jú tí a ṣe hàn láti ìgbà gbìngbìn dé àṣàyàn àwọn ohun èlò. Àwọn èròjà ìbílẹ̀ Ṣáínà àti àwọ̀ pupa aláìlábùkù tí ó ń mú oríire wá ni ó ṣe ìtòlẹ́sẹẹsẹ rẹ̀. A ṣe àpò yìí láti fún ọjà náà ní ìdánimọ̀ tí ó yéni kedere àti láti fi ìlera, ìwà àdánidá, okun ìyè àti ogún ìran hàn.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Rosa Roxburghii Ìṣàpẹ̀rẹ̀ Àpò Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Rosa Roxburghii Ìṣàpẹ̀rẹ̀ Àpò Tíì yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Rosa Roxburghii Ìṣàpẹ̀rẹ̀ Àpò Tíì ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- Research
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- Inspiration
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- Project Duration
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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