Pílátínọ́mù Ìdìpò · 2025
Nong Li Ìṣàkópọ̀ Bíà
by China Resources Snow Breweries
- Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award 2025 in Ìdìpò
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 7,388,498
- Verification code 2E1DC0DED0 · Verify this award
Colors
About Nong Li Ìṣàkópọ̀ Bíà
Nong Li jẹ́ àpẹrẹ ìṣàkópọ̀ bíà tí ó gba ìmísí láti Àṣà Yangshao ti Ṣáínà ayéijọ́un. Ìgò náà ni a ṣe ní àwòrán Shuang Er Ni Yu, ohun èlò amọ̀ tí ó ní àwòrán ẹja salamander tí wọ́n máa ń lò gẹ́gẹ́ bí ohun èlò fún ìfipamọ́ ọtí nínú àṣà ìbẹ̀rẹ̀pẹ̀pẹ̀ yẹn. Iṣẹ́ ọnà amọ̀ dúdú ni a dàpọ̀ mọ́ ìrísí gíláàsì ìbílẹ̀, àwọ̀ dúdú náà sì ń dáàbò bo bíà náà lọ́wọ́ ìmọ́lẹ̀ àti àyípadà ìwọ̀n ooru. Àwọn àwòrán jiọmẹ́tíríkì ń fi kún ẹwà rẹ̀ fún ojú wíwò, wọ́n sì ń jẹ́ kí ó rọrùn láti dìímú dáadáa. Ìdérí rẹ̀ ṣàfihàn ìgbésẹ̀ mẹ́rin nínú ètò ìkíni ọtí ti Ṣáínà ayéijọ́un: títọ́wò, fífúnni, dídáhùn àti sísan padà.
About the Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Nong Li Ìṣàkópọ̀ Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nong Li Ìṣàkópọ̀ Bíà ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Nong Li Ìṣàkópọ̀ Bíà jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Press Kit
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
