Pílátínọ́mù Ìdìpò · 2021
Pepsi NFL Limited Edition Ìpèsè Àpótí Agolo Ohun Mímu
- Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award 2021 in Ìdìpò
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Ìpèsè Àpótí Agolo Ohun Mímu
Pepsi NFL Limited Edition jẹ́ ọ̀wọ́ àwọn agolo ohun mímu tí a ṣẹ̀dá fún ọjà ní orílẹ̀-èdè Mexico. Agolo mẹ́rin bọ̀wọ̀ fún ẹgbẹ́ agbábọ́ọ̀lù Amẹ́ríkà mẹ́rin: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders àti New England Patriots. Agolo kọ̀ọ̀kan ń lo àwọ̀ àkànṣe ẹgbẹ́ rẹ̀. Ọ̀nà àwòrán aláápọn kan ń fi àwọn agbábọ́ọ̀lù hàn pẹ̀lú ìwọ̀n ara tí a fẹ̀ lójú láti ṣàfihàn agbára ara tí eré ìdárayá náà ń béèrè. A fi aluminiomu ṣe àwọn agolo náà, a sì tẹ̀ wọ́n pẹ̀lú ìtẹ̀wé offset onípele gíga. Ọ̀wọ́ agolo yìí ní ìsopọ̀ pẹ̀lú ìpolongo orí ẹ̀rọ ayélujára, a sì tà á ní àwọn ilé ìtajà àti lórí ayélujára.
About the Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Pepsi NFL Limited Edition Ìpèsè Àpótí Agolo Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pepsi NFL Limited Edition Ìpèsè Àpótí Agolo Ohun Mímu ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Pepsi NFL Limited Edition Ìpèsè Àpótí Agolo Ohun Mímu jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
