S6 Foundry Brand Eto Ati Ipolongo láti ọwọ́ Paul Robb and Moira Bartoloni jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìtẹ̀wé àti Àtẹ̀jáde.

FàdákàÌtẹ̀wé· 2021

S6 Foundry Brand Eto Ati Ipolongo

látọ̀wọ́ Paul Robb and Moira Bartoloni

Oníbàárà: S6 Foundry

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìtẹ̀wé

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #115652

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa S6 Foundry Brand Eto Ati Ipolongo

Aami iyasọtọ S6 Foundry ati iwe apẹẹrẹ iru ti o tẹle ni a ṣe apẹrẹ lati ṣẹda ayọ ti iwe afọwọkọ tuntun, ni ipo ede wiwo ami ami iyasọtọ & # 039; Paleti didan ati idunnu ti awọ gbona ati adayanri ati ede fọọmu iyalẹnu mu ẹmi naa mu, ti o ni itara si kikọ kikọ aṣa ti iṣere igbadun ti ọdun 1900. Awọn apẹrẹ naa ni idagbasoke bi kaleidoscope ti awọn fọọmu ati awọn eroja lati ṣẹda aitasera oju wiwo ti awọn ami iyasọtọ ati itọsọna tuntun ti awọn nkọwe bespoke iṣowo.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

S6 Foundry Brand Eto Ati Ipolongo jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé S6 Foundry Brand Eto Ati Ipolongo yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. S6 Foundry Brand Eto Ati Ipolongo jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Ìwọ̀n àti Àpò: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Àwọn Àkọlé: Font design, Branding, Identity, Type design
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Printed Lithographic CMYK using FSC papers.
Ìpèníjà Àpèsè: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Ìwádìí: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Ìmísí: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Àkókò Iṣẹ́ Àkànṣe: The project started in April 2020 and is an ongoing project.
Ìlànà Ìṣiṣẹ́: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Àwọn Ọmọ Ẹgbẹ́: Paul Robb
Moira Bartoloni
Federica Simone
Ìfọwọ́sí Àwòrán: Paul Robb