Niuniu Western Food Ilé Ìjẹun Inú Ilé by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2021
Niuniu Western Food Ilé Ìjẹun Inú Ilé
by Mingbin Yang
Client: Niuniu Western Food
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #115864The Design
About Niuniu Western Food Ilé Ìjẹun Inú Ilé
Niuniu Western Food jẹ́ apẹrẹ inú ilé ìjẹun tí ó gba àyè tó jẹ́ mítà ẹlẹ́gbẹ̀rún mẹ́rin (400) níwọ̀n. Àpẹrẹ náà lo ètò àwọ̀ àmì-ọjà (brand) tààrà nínú àyè náà. Àwọ̀ Orange, tí í ṣe àkọ́kọ́ àwọ̀ àmì-ọjà, ni a so pọ̀ mọ́ àwọ̀ eérú-ilẹ̀ àti àwọ̀ sánmà bulúù tí a mú jáde láti inú ẹ̀dá àyíká. Ìwọ̀n àwọ̀ tí a lò fi ọ̀wọ̀ hàn sí ayé ẹ̀dá nípasẹ̀ àwọn ìyàtọ̀ wíwo tí ó rọrùn. Àwòrán ògiri kan lo ìlà tí ó dà bí ti ọmọdé láti ṣe àwòrán ẹbí àmì-ọjà náà. Àwọn ohun èlò tí a lò pẹ̀lú kun (paint), irin, òkúta àti tile. A ṣe àpẹrẹ yìí láti bá ìsúná ìkọ́lé tí a fi ààlà sí mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Niuniu Western Food Ilé Ìjẹun Inú Ilé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Niuniu Western Food Ilé Ìjẹun Inú Ilé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Niuniu Western Food Ilé Ìjẹun Inú Ilé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
- Dimensions & Packaging
- 400sqm
- Tags
- Naturally, brand identity
- Production Technology
- Paint, metal, stone, tile.
- Design Challenge
- Investment cost is limited.
- Research
- The practice of brand culture and visualization system in space.
- Inspiration
- The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
- Project Duration
- The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
- Operation Flow
- The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
- Team Members
- MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
- Image Credits
- HONIDEA&NIU NIU WESTERN FOOD
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