BFC Super Experience Center Primary Function: Àpẹrẹ Inú Ilé Ìṣàfihàn Ọjà by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2021
BFC Super Experience Center Primary Function: Àpẹrẹ Inú Ilé Ìṣàfihàn Ọjà
by Gustaf Kan
Client: Forte Group Wuhan Company
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About BFC Super Experience Center Primary Function: Àpẹrẹ Inú Ilé Ìṣàfihàn Ọjà
Book Text: BFC Super Experience Center jẹ́ ilé ìṣàfihàn ọjà tà àti inú ilé ìtajà ní Wuhan, orílẹ̀-èdè China. Àyè náà gba 4,380 mítà onígun mẹ́rin ní àárín ilé mẹ́ta. Ilé ìtàgé àárín tí ó ní àwọn àyè ṣíṣí àti àwọn gbọ̀ngàn ìsopọ̀ ló para pọ̀ di ohun àárín gbùngbùn ètò náà. A kọ́ àwọn ojú ilẹ̀ nípasẹ̀ kíká àti fífọ́ sí wẹ́wẹ́, pẹ̀lú lílo dígí, àwòjìji, àwọn àwo irin onídígí, àwọ̀n irin àti àwọn àwòjú LED. Àwọn ohun ìròyìn oníṣiro, àwọn ohun ìdásílẹ̀ ìbáralò àti ìtànná ń tọ́ àwọn àbẹ̀wò sọ́nà lójú ọ̀nà rírìn. Inú ilé náà fi àkóónú ìgbé ayé hàn ní àkọ́kọ́, ìtajà ilé àti ilẹ̀ sì tẹ̀le e.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
BFC Super Experience Center Primary Function: Àpẹrẹ Inú Ilé Ìṣàfihàn Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé BFC Super Experience Center Primary Function: Àpẹrẹ Inú Ilé Ìṣàfihàn Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. BFC Super Experience Center Primary Function: Àpẹrẹ Inú Ilé Ìṣàfihàn Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
- Dimensions & Packaging
- Area: 4,380 m2
Floors: 3 - Tags
- Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
- Production Technology
- Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen - Design Challenge
- Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark. - Research
- We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space. - Inspiration
- In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Project Duration
- This project started in April 2018 in Wuhan city, China and open in August 2020.
- Operation Flow
- emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
- Team Members
- Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang - Image Credits
- Photographer Boris Shiu
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