Himalaya Sheet Mask Ìṣàkópọ̀ Ìbòrí Àwọ̀tẹ́lẹ̀ Ojú by Elephant Design and Himalaya Wellness is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Himalaya Sheet Mask Ìṣàkópọ̀ Ìbòrí Àwọ̀tẹ́lẹ̀ Ojú
by Elephant Design and Himalaya Wellness
Client: Himalaya Wellness
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
Verified Award Winner
Verify Award Status for #117150The Design
About Himalaya Sheet Mask Ìṣàkópọ̀ Ìbòrí Àwọ̀tẹ́lẹ̀ Ojú
Himalaya Sheet Mask jẹ́ àpẹẹrẹ ìṣàkópọ̀ fún ìbòrí àwọ̀tẹ́lẹ̀ ojú tí ó wà nínú ẹ̀ka ìtọ́jú ara ẹni. Ètò náà bo oríṣiríṣi márùn-ún ó sì ń lo àkójọpọ̀ àwọ̀ tí ó mọ́lẹ̀, lẹ́tà tí ó ń fúnni níṣọ̀rọ̀ àti àkọsílẹ̀ àárín-gbùngbùn sí ara ẹni. Àwọn àwòrán fi àwọn èròjà àdánidá ti ọjà náà hàn ní ẹ̀wà pẹ̀lẹ́. A tẹ àpò kékeré náà nínú CMYK, funfun àti àwọn àwọ̀ Pantone pàtàkì mẹ́rin. A ṣe ìparí lógó àti àwòrán náà pẹ̀lú vánníṣì tí ń dán ní ibì kan, nígbà tí ìyókù ojú-ilẹ̀ jẹ́ àìdán. A pinnu àpẹẹrẹ náà láti fa àwọn ọ̀dọ́ olùrà mọ́ra nínú àwọn ọjà kárí-ayé.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Himalaya Sheet Mask Ìṣàkópọ̀ Ìbòrí Àwọ̀tẹ́lẹ̀ Ojú jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Himalaya Sheet Mask Ìṣàkópọ̀ Ìbòrí Àwọ̀tẹ́lẹ̀ Ojú yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Himalaya Sheet Mask Ìṣàkópọ̀ Ìbòrí Àwọ̀tẹ́lẹ̀ Ojú jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Dimensions & Packaging
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Tags
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Production Technology
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Design Challenge
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Research
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Inspiration
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Project Duration
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Operation Flow
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Team Members
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Image Credits
- All designs and images are created by Elephant Design.
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