Vitra RimEx Wall Hung Series Ìṣe Àkọ́kọ́: Ère Ìpolówó by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
IrinFíìmù· 2021
Vitra RimEx Wall Hung Series Ìṣe Àkọ́kọ́: Ère Ìpolówó
Client: Digital Panorama
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Fíìmù Category
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The Design
About Vitra RimEx Wall Hung Series Ìṣe Àkọ́kọ́: Ère Ìpolówó
Ọ̀rọ̀ Ìwé: Vitra RimEx Wall Hung Series jẹ́ àkójọpọ̀ àwọn fíìmù ère ìpolówó mẹ́ta tí a ṣẹ̀dá fún ẹ̀ka ilé-ìgbọ̀nsẹ̀ tí a fi kọ́ ògiri tí kò ní etí (rimless). Fíìmù kọ̀ọ̀kan gba ìṣẹ́jú aáyá márùndínlógún, tí a sì gbékalẹ̀ ní ipò gíga jùlọ (full high definition) ní àwọn férémù mẹ́ẹ̀ẹ́dọ́gbọ̀n fún ìṣẹ́jú kan. Àwọn fíìmù náà jẹ́ èyí tí kọ̀ǹpútà ṣẹ̀dá pátápátá. Gbogbo àwọn ẹ̀yà ni a ṣe àwòṣe àti ère wọn nínú ohun èlò sọfútíwia onípẹ́tà mẹ́ta, lẹ́yìn náà ni a ṣe àtúnṣe rẹ̀ (rendered), tí a sì so pọ̀ mọ́ àfarawé omi (liquid simulation) kí a sì kó gbogbo rẹ̀ pọ̀ (composited). A fi omi àti ojú-ilẹ̀ amọ̀-eérú (ceramic) hàn ní ọ̀nà tí ó rọrùn tí ó sì mọ́ tónítóní láti fi ṣàlàyé bí ó ṣe rọrùn láti fọ̀ àti bí àpẹrẹ ẹ̀ka náà ṣe mọ́ tónítóní.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Vitra RimEx Wall Hung Series Ìṣe Àkọ́kọ́: Ère Ìpolówó jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Vitra RimEx Wall Hung Series Ìṣe Àkọ́kọ́: Ère Ìpolówó yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Vitra RimEx Wall Hung Series Ìṣe Àkọ́kọ́: Ère Ìpolówó nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensions & Packaging
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Research
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Project Duration
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Operation Flow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Patents
- Copyrights belong to VitrA Eczacibasi, 2019
- Team Members
- Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
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