Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà láti ọwọ́ Gabriela Maria Straka

Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà láti ọwọ́ Gabriela Maria Straka jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IdẹÌpolówó· 2021

Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà

látọ̀wọ́ Gabriela Maria Straka

Oníbàárà: Brau Union Österreich AG

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìpolówó

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà

Ọ̀rọ̀ Ìwé: Beer Culture 2020 jẹ́ ìjábọ̀ tí a tẹ̀ jáde nípa àṣà mímu bíà ní Austria. Ìjábọ̀ náà ń fi àbájáde ìwádìí aṣojú ti àwọn ará Austria tí ọjọ́ orí wọn jẹ́ 18 àti jù bẹ́ẹ̀ lọ hàn, èyí tí ilé-iṣẹ́ ìwádìí ọjà olómìnira kan ṣe nípasẹ̀ ìfọ̀rọ̀wánilẹ́nuwò lórí ẹ̀rọ ayélujára àti ẹ̀rọ-ìbánisọ̀rọ̀. Àwọn kókó-ọ̀rọ̀ náà pẹ̀lú pàtàkì àwọn bíà pàtàkì, àṣà mímu, ìṣèjáde bíà tí ó lè fara dà, ìdúró ṣinṣin sí àmì-ọjà àti àwọn ọjà tí kò ní ọtí. Àwọn àwòrán àti àmì tí ó rọrùn ń fi àwọn nọ́mbà náà hàn ní ọ̀nà tí ó rọrùn láti ní òye. Ìjábọ̀ náà ní ojú-ìwé àkóónú méjìdínlọ́gọ́rin [64] àti ojú-ìwé ìbòjú mẹ́rin.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Beer Culture 2020 Iṣẹ Akọkọ: Ìjábọ̀ Ìwádìí Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Ìwọ̀n àti Àpò: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Àwọn Àkọlé: beer culture report, beer culture, beer, market research, Austria
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Ìpèníjà Àpèsè: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Ìwádìí: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Ìmísí: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Àkókò Iṣẹ́ Àkànṣe: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Ìlànà Ìṣiṣẹ́: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Copyrights belong to Brau Union Österreich AG, 2020
Àwọn Ọmọ Ẹgbẹ́: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Ìfọwọ́sí Àwòrán: Brau Union Österreich AG