Tokinone Iṣẹ Akọkọ: Ìdìí Oúnjẹ by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2021
Tokinone Iṣẹ Akọkọ: Ìdìí Oúnjẹ
Client: Zikkichi Co.,Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
Verified Award Winner
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About Tokinone Iṣẹ Akọkọ: Ìdìí Oúnjẹ
Ọ̀rọ̀ Ìwé: Tokinone jẹ́ apẹrẹ ìdìí fún Dorayaki, oúnjẹ àdídùn ìbílẹ̀ Japan tí a ṣe nípa fífi ọ̀bẹ̀ ewa sí àárín àwọn pancake méjì. Ẹ̀yà Tokinone fi kírímù bọ́tà kún un pẹ̀lú àwọn adùn bíi èso àti tii aláwọ̀ ewé. Àpẹrẹ náà lo àwọ̀ méje, ọ̀kan fún adùn kọ̀ọ̀kan, pẹ̀lú àwọn ìrísí àrọ́wọ́tó tí ó fi hàn pé ohun-un rọ̀. Àwọ̀ àti ìrísí wọ̀nyí so àtijọ́ àti òde-òní, àṣà Japan àti ti Ìwọ̀-oòrùn pọ̀ mọ́ra wọn. A fi bébà tí kò dán tí ó ní ìjẹ́pàtàkì gíga ṣe àpótí náà, èyí tí ó bá ìwà oúnjẹ náà mu. Kéèki kọ̀ọ̀kan ni a fún ààyè tó tó nínú àpótí náà. Gbogbo àwọn ẹ̀yà rẹ̀ jẹ́ bébà tí a lè tún lò, tí a sì lè ṣẹ́ palẹ̀ kí ó fẹsẹ̀ lẹ̀ lẹ́yìn lílò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Tokinone Iṣẹ Akọkọ: Ìdìí Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Tokinone Iṣẹ Akọkọ: Ìdìí Oúnjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Tokinone Iṣẹ Akọkọ: Ìdìí Oúnjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products. - Dimensions & Packaging
- Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm - Tags
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
- Production Technology
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- Design Challenge
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- Research
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- Inspiration
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha. - Project Duration
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- Operation Flow
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- Team Members
- Brand Manager:Masahito Nunome
- Image Credits
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
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