Lays Heartwork Iṣẹ́ Ìpolówó Ọjà by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.
FàdákàÌpolówó· 2021
Lays Heartwork Iṣẹ́ Ìpolówó Ọjà
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìpolówó Category
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The Design
About Lays Heartwork Iṣẹ́ Ìpolówó Ọjà
Lays Heartwork jẹ́ ìpolówó ọjà tí a ṣẹ̀dá fún àmì-ọjà Lays lákòókò àjàkálẹ̀-àrùn Covid-19. Ìpolówó ọjà náà dúpẹ́ lọ́wọ́ àwọn ènìyàn tí wọ́n ń ṣiṣẹ́ lẹ́yìn-òdì nínú ẹ̀wọ̀n iye-owó Lays, títí kan àwọn àgbẹ̀, àwọn òṣìṣẹ́ ilé-iṣẹ́, àwọn awakọ̀ ọkọ̀ akẹ́rù, àwọn oníṣòwò àti àwọn òṣìṣẹ́ ìfijíṣẹ́. A dà àwọn àwọ̀ tí ó mọ́lẹ̀ tí ó sì kún fún ìrètí pọ̀ mọ́ àwọn ọ̀rọ̀ ọpẹ́ tààrà káàkiri gbogbo àpẹẹrẹ àpò náà. Àpò kọ̀ọ̀kan di ẹ̀bùn ọlá fún àwọn òṣìṣẹ́ àdúgbò tí a kì í sábà dúpẹ́ lọ́wọ́ wọn ní ojúkojú. Èròngbà náà ni láti fi hàn pé irú iṣẹ́ ojoojúmọ́ bẹ́ẹ̀ kì í ṣe iṣẹ́ àṣekára nìkan, ó jẹ́ iṣẹ́ ọkàn.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Lays Heartwork Iṣẹ́ Ìpolówó Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Lays Heartwork Iṣẹ́ Ìpolówó Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Lays Heartwork Iṣẹ́ Ìpolówó Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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