Adrenaline Space Primary Function: Ìṣàkójọ Ohun Mímu Alágbára by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
FàdákàÌdìpò· 2021
Adrenaline Space Primary Function: Ìṣàkójọ Ohun Mímu Alágbára
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìdìpò Category
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The Design
About Adrenaline Space Primary Function: Ìṣàkójọ Ohun Mímu Alágbára
Adrenaline Space jẹ́ àpẹẹrẹ ìṣàkójọ tí a ṣe ní ẹ̀dà tí ó ní ààlà fún ohun mímu alágbára tí a ń tà ní orílẹ̀-èdè Rọ́ṣíà. Àpẹẹrẹ náà ń ṣe àyẹyẹ ìṣàwárí òfúrufú, ó sì ń ṣe àtìlẹ́yìn fún ìjókòó ààmì-iṣẹ́ tí ń fún àwọn oníbàárà ní ìṣírí láti gòkè kọjá ààlà ara wọn. Ọ̀pọ̀lọpọ̀ àwọn ìràwọ̀ wúrà tí ń tàn yòò ni a gbé kalẹ̀ sórí ẹ̀yìn àwọ̀ búlúù jíjìnnà, tí ó ń dá ìkéni gẹ́gẹ́ bí àwòrán láti dé àwọn ipò tuntun tí ó ga. Ìṣàkójọ náà tún ń sọ nípa àfikún oje, ó sì ń tọ́ka sí àwọn èròjà àti àwọn àǹfààní caffeine, vitamins àti taurine. A gbé èròngbà náà kalẹ̀ ní ìdáhùn sí ìbéèrè oníbàárà títà.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Adrenaline Space Primary Function: Ìṣàkójọ Ohun Mímu Alágbára jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Adrenaline Space Primary Function: Ìṣàkójọ Ohun Mímu Alágbára yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Adrenaline Space Primary Function: Ìṣàkójọ Ohun Mímu Alágbára jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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