Apex Atanna Ti Ko Ni Okun by Peter Ellis and Gabriel Tam is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ohun Ìmọ́lẹ̀ àti Ẹ̀rọ Ìtànṣán Competition Category.
WúràÌmọ́lẹ̀· 2021
Apex Atanna Ti Ko Ni Okun
by Peter Ellis and Gabriel Tam
Client: NEOZ Lighting
Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ìmọ́lẹ̀ Category
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The Design
About Apex Atanna Ti Ko Ni Okun
Atanna tabili Apex ti ko ni okun ti ṣe apẹrẹ lati pese ina isalẹ ti ko ni didan ati itanna rirọ lori agolo irin inu, ti o n ja si ina iṣẹ agbegbe to gbona fun lilo ni ile-itura tabi ile-ibugbe. A ṣẹda rẹ lati lo bi orisun imọlẹ akọkọ lori tabili eyikeyi, apẹrẹ ti nlo batiri ati ti o kere n mu ki irọrun wa ninu eto tabili ati numọ. Iduroṣinṣin jẹ apakan pataki ti iṣesi apẹrẹ NEOZ, nitorinaa ara irin CNC ti a pe pọ pẹlu awọn ohun isopọ ẹrọ nikan, nitorinaa n ṣe igbega atunṣe-ara-ẹni, imudara, ati atunlo nipasẹ olumulo ipari.
The Recognition
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Apex Atanna Ti Ko Ni Okun jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Apex Atanna Ti Ko Ni Okun yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Apex Atanna Ti Ko Ni Okun ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Focused on maximizing output efficiency, the Apex provides a glare-free soft downlight on its internal cone, resulting in warm ambient task light for hospitality or residential use. Created to be used as the central light source at a restaurant table, the cordless design and compact size facilitate flexibility in table settings and ease of sanitizing, especially during Covid. Easy to hold and with only mechanical fittings, the lamp is easy to repair, improving its durability and sustainability.
- Dimensions & Packaging
- The Apex is available in either solid brass or anodised aluminium in 6 colourways. The lamp has a dimension of 208mm x 80mm with an Ingress Protection rating of IP52.
The lamp is fitted with our proprietary V4.5 cordless lamp control unit, utilizing a bespoke 1W 2600K 94CRI LED disc. It is powered by a Japanese made Panasonic Lithium-Ion rechargeable battery with a capacity of 2900mAh and can achieve over 10 hours of operating time on the highest brightness setting providing 100 lumens of illumination. - Tags
- Lighting, table lamp, cordless lamp, portable lamp, wireless lamp, battery lamp, restaurant lighting
- Production Technology
- The body of the lamp is precision-milled from solid brass or aluminium alloy and mechanically joined via a clear acrylic machined tube to an internal injection-moulded form. The lamp has only mechanical fixings and is therefore simple to repair, upgrade, or recycle. In the event a part replacement is required, the lamp can be easily disassembled without any tools by the user to ensure product longevity, a key consideration for our hospitality clients.
- Design Challenge
- The challenge was to create a compact, functional and beautiful portable lamp that can withstand everyday handling in a busy restaurant environment. Using our original cordless lamp as the inspiration, we retain its pure geometric quality and distinctive enclosed illuminated cone while improving the durability and sustainability of the lamp. The unique diffuser design artfully controls the light distribution. This is especially critical given the close proximity of the user to the table lamp and any unwanted glare can be a real issue.
- Research
- As part of our development process, we conducted online surveys and consultation sessions with our distribution partners, lighting professionals and existing clients to gain further insight into their functional requirements and aesthetic preferences. From this, we were able to determine the light output and product robustness were their primary interests.
- Inspiration
- NEOZ is one of the pioneers in cordless lighting with the introduction of the Magill cordless table lamp in 1995. To celebrate its 25-year anniversary, our team designed the Apex, a high-quality sustainable lamp that pays tribute to the original Magill. We kept its pure geometric quality but also created a compact and exceptionally robust product that is tactile to handle, is simple to recharge, and provides a useful glare-free downlight for tablescapes.
- Project Duration
- The conceptual stage of the design began in November 2017 in Sydney Australia.
The manufacturing of the product commenced in June 2020.
The product was launched in December 2020. - Operation Flow
- The Apex features a simple 3-step touch switch operation. Our Single Lamp Charger can recharge or power the Apex directly using mains power. Simply rotate the lamp on the dock to control the brightness. We offer a range of recharging and storage platforms for up to 48 lamps for our commercial hospitality users. For ease of operation, the lamp will automatically turn off when it returns to the recharging dock.
- Patents
- Australia - 201916925
EUIPO - 007801824-0001, 007801824-0002, 007801824-0003
China (CNIPA) - 202030187761.9 - Team Members
- Peter Ellis
Gabriel Tam - Image Credits
- Photography by Jackie Chan
Videography by Moby Siddique
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