Tinkoff Investment Fidio Ipolongo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
IdẹFíìmù· 2022
Tinkoff Investment Fidio Ipolongo
by Egor Maraev
Client: Blaster Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fíìmù Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Fidio Ipolongo
Tinkoff Investment jẹ́ fidio ipolongo tí ó fẹ́rẹ̀ẹ́ tó ìṣẹ́jú aàdọ́ta fún iṣẹ́ ìdókòwò báńkì kan. Fidio náà fi George Washington hàn gẹ́gẹ́ bí ẹni pàtàkì. Ó jókòó lórí sófà, ó sì ń jẹ pizza, ó rẹ̀ ẹ́, ó sì ọ̀lẹ, ó sì dúró fún owó. Àwòrán àjèjì yìí gbé èrò pàtàkì kan, tí í ṣe pé owó gbọ́dọ̀ wà ní ipò tí ó dára, kí a sì mú kí ó ṣiṣẹ́. Àwòrán ìṣíra náà so ìṣíra cel àti ìṣíra cutout pọ̀, tí a so pọ̀ mọ́ ìṣàpapọ̀ dijitali. A fi fidio náà hàn ní ọ̀pọ̀lọpọ̀ ibi gẹ́gẹ́ bí ìpolongo tí ó ṣáájú àwọn fidio orí ayélujára, ó sì ní ìwọ̀n ìyípadà tí ó ga.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Tinkoff Investment Fidio Ipolongo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Tinkoff Investment Fidio Ipolongo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Tinkoff Investment Fidio Ipolongo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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