Welfare Is Gold Ilana Idena Ìdálóró láti ọwọ́ Tekio Collective Intelligence Agency

Welfare Is Gold Ilana Idena Ìdálóró láti ọwọ́ Tekio Collective Intelligence Agency jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìlànà àti Iṣẹ́ Ìsìn.

IdẹIṣẹ́ Ìsìn· 2021

Welfare Is Gold Ilana Idena Ìdálóró

látọ̀wọ́ Tekio Collective Intelligence Agency

Oníbàárà: Tekio

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Iṣẹ́ Ìsìn

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #123234

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Welfare Is Gold Ilana Idena Ìdálóró

Welfare Is Gold jẹ́ ète ìdálóró tí a ṣe fún ẹgbẹ́ iwakusa ńlá kan ní Mexico. Ète yìí so Àwọn Ìgbìmọ̀ Ire papọ̀ ní ẹ̀ka kọ̀ọ̀kan, ọ̀nà ìtọ́jú kan, ètò ìjùmọ̀sọ̀rọ̀pọ̀ gidigidi kan àti ohun èlò wẹ́ẹ̀bù kan tí ó ń ṣẹ̀dá ọ̀nà ìtọ́jú tí a ṣe ní ìpàtàkì fún ilé-iṣẹ́ olùkọ́lé kọ̀ọ̀kan. Àwọn ohun èlò tí a tẹ̀ jáde àti ti oni-nọ́mbà ní àwòrán ìsọfúnni, àwọn póńsítà, àwọn fídíò kékeré tí a yaworan, àwọn àwòrán apanilẹ́rìn-ín àti àwọn meme. A ṣe àpapọ̀ ọ̀nà ìtọ́jú náà pẹ̀lú àwọn òṣìṣẹ́ agbègbè, a sì fi ẹ̀rí rẹ̀ hàn nípasẹ̀ àwọn ẹ̀ka iwakusa náà. Ète náà ni láti mú àṣà iṣẹ́ tí kò ní ìdálóró nínú wá.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Welfare Is Gold Ilana Idena Ìdálóró jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Welfare Is Gold Ilana Idena Ìdálóró yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Welfare Is Gold Ilana Idena Ìdálóró ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Ìwọ̀n àti Àpò: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Àwọn Àkọlé: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Ìpèníjà Àpèsè: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Ìwádìí: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Ìmísí: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Àkókò Iṣẹ́ Àkànṣe: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Ìlànà Ìṣiṣẹ́: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Àwọn Ọmọ Ẹgbẹ́: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Ìfọwọ́sí Àwòrán: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021