La Boutique Jzn Ìtumọ̀ Àkọ́kọ́: Ìṣàpẹẹrẹ Inú Ilé Ìtajà Àkàrà Dídùn by Millton Yu is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2021
La Boutique Jzn Ìtumọ̀ Àkọ́kọ́: Ìṣàpẹẹrẹ Inú Ilé Ìtajà Àkàrà Dídùn
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About La Boutique Jzn Ìtumọ̀ Àkọ́kọ́: Ìṣàpẹẹrẹ Inú Ilé Ìtajà Àkàrà Dídùn
Ọ̀rọ̀ Ìwé: La Boutique Jzn jẹ́ ìṣàpẹẹrẹ inú ilé ti ilé ìtajà àkàrà dídùn kan ní Taipei, Taiwan, tí a parí ní Oṣù Kọ́kànlá ọdún 2019. Àyè tó jẹ́ mítà onígun mẹ́rin mẹ́rìnlélọ́gọ́ta ó ṣàfihàn ami ọjà àkàrà dídùn kan tó ti wà fún ọgọ́rùn-ún ọdún ní ọ̀nà òde-òní. Àwọ̀ wúrà-pínkì aláìmọ́lẹ̀ rọ́pò àwọ̀ pupa tí a máa ń lò nínú àṣà ìṣe-àjọ̀dún ìbílẹ̀, tí ó sì fún ilé ìtajà náà ní ìwà rírọ̀ àti ìdákẹ́rọ́rọ́. Àwọn àpẹrẹ onígun mẹ́rin àti òbìrìnká ṣiṣẹ́ gẹ́gẹ́ bí àmì ami ọjà, tí wọ́n sì farahàn nínú àwòrán fèrèsé onígridi ará Ṣáínà, ìrísí àjà, etí àwọn tábìlì tí ó wọ̀ bí àyípo, àwọn ìlẹ̀kùn ohun-èlò tí a hun pẹ̀lú rattan àti ẹ̀yìn àwọn àga, àti àwọn ìlà irin tí a gbé sí ilẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
La Boutique Jzn Ìtumọ̀ Àkọ́kọ́: Ìṣàpẹẹrẹ Inú Ilé Ìtajà Àkàrà Dídùn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé La Boutique Jzn Ìtumọ̀ Àkọ́kọ́: Ìṣàpẹẹrẹ Inú Ilé Ìtajà Àkàrà Dídùn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. La Boutique Jzn Ìtumọ̀ Àkọ́kọ́: Ìṣàpẹẹrẹ Inú Ilé Ìtajà Àkàrà Dídùn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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