Dodoshine Idamọ Ami Ọjà by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2021
Dodoshine Idamọ Ami Ọjà
Client: Dodoshine
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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The Design
About Dodoshine Idamọ Ami Ọjà
Dodoshine jẹ idamọ ami ọjà ti a ṣẹda fun ami ọjà ẹrọ elekitironiki kan ti o nlo imọ-ẹrọ ìsọdimimọ ultraviolet. Orukọ naa tọka si isesi awọn ara Ṣaina ti fifi awọn ohun kan si ìmọ́lẹ̀ oòrùn lati pa awọn kokoro arun, iṣesi ti o ni ìsopọ̀ mejeeji pẹlu ìgbésí ayé onílera ati pẹlu imọ-ẹrọ ultraviolet. Àpẹẹrẹ ako-lẹ́tà (logotype) da lori iru àwòkọ̀wé sans serif ti o nípọn, pẹlu àwọn ẹ̀kúnrẹ́rẹ́ serif tí a fi kún un, irú èyí tí àwọn ami ọjà aṣọ ìgbàlódé sábà máa ń lò. Àkópọ̀ yìí fún ami ọjà náà ní àwòrán tí ó dàbí oòrùn àti tí ó ní ìdàrí ìgbàlódé díẹ̀. A lè tẹ àpẹẹrẹ ako-lẹ́tà náà sórí àwọn ọjà àti sórí àwọn ohun èlò tí a fi ń polówó ọjà ní ìwọ̀n tí ó kéré jùlọ ti milimita 34 sí 10.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Dodoshine Idamọ Ami Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dodoshine Idamọ Ami Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dodoshine Idamọ Ami Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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