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Weclip Ohun-elo Idoko-owo Fidio by Youngchan Lee and Hyeongji Kim

Weclip Ohun-elo Idoko-owo Fidio by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.


IrinAlágbèéká· 2022

Weclip Ohun-elo Idoko-owo Fidio

by Youngchan Lee and Hyeongji Kim

Client: Weclip

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Alágbèéká Category

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The Design

About Weclip Ohun-elo Idoko-owo Fidio

Weclip jẹ́ ohun elo alagbeka tí a ṣe àpẹrẹ rẹ̀ fún ìdóko-òwò nínú àkóónú fídíò nípasẹ̀ àwọn àmì-ìdánimọ̀ tí kò ṣeé fara pò (non-fungible tokens). Pẹpẹ yìí fún àkóónú fídíò ní ipò ohun-ìní dígítà, tó jẹ́ pé iṣẹ́ kọ̀ọ̀kan lè jẹ́ ohun ìní, kí a ṣe òwò rẹ̀, kí a sì lo gẹ́gẹ́ bí ìdóko-òwò. Àwọn tí ń dá àkóónú ń gbé àwọn fídíò wọn síta, wọ́n sì ń rí ìdóko-òwò gbà padà, nígbà tí àwọn olùwòran lè ra àwọn àmì-ìdánimọ̀ àkóónú kí wọ́n sì jèrè nípasẹ̀ àtúntà. Ìmọ̀-ẹ̀rọ àmì-ìdánimọ̀ tí kò ṣeé fara pò ń ṣe àkọsílẹ̀ ohun-ìní àti dídín àìdánilójú nípa ẹni tí ó ṣẹ̀dá fáìlì dígítà kù. Weclip ń fojú sọ́nà láti ṣe àfihàn iye tí àkóónú fúnrarẹ̀ ní, ju owó tí ń wọlé láti orí ìpolówó ọjà àti onígbọ̀wọ́ lọ.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Weclip Ohun-elo Idoko-owo Fidio jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Weclip Ohun-elo Idoko-owo Fidio yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Weclip Ohun-elo Idoko-owo Fidio nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging
this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags
nft, stock, video, content, invest
Production Technology
nft non fungible-token technology
Design Challenge
due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research
we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration
the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration
the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow
simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members
motion designer : hyeongji kim
researcher : byeongho lee

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