Wúrà Alágbèéká · 2025
My Jcb Àpùlíkéṣọ́nì Káàdì Kírẹ́dítì
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2025 in Alágbèéká
- CLIENT: JCB Co., Ltd.
- Estimated Number of Design Views: 80,413
- Verification code BF575FB5D0 · Verify this award
Colors
About My Jcb Àpùlíkéṣọ́nì Káàdì Kírẹ́dítì
Ẹka iṣowo ilẹ̀ Japan ń fi pataki pọ̀ sí ìgbẹ́kẹ̀lé nínú ìṣẹ́ ìpèsè ju ìdàgbàsókè ìmọ̀-ẹ̀rọ lọ. Ìgbésẹ̀ ìṣọtuntun pẹpẹ náà dojúkọ lórí ìfìdí ìpìlẹ̀ tó ní àábò nígbà tí ó ń ṣe ìwọntunwọnsí láàrin àábò àti ìrọ̀rùn. Nípa lílọ èsì tí a lò, ìgbésẹ̀ náà ṣe ìmúṣẹ ẹ̀rún pàtàkì mẹ́ta. Ìwọlé iṣẹ́-àkànṣe pàtó tí a ṣe dáradára fún àwọn ẹ̀yà tí a máa ń lò nígbà gbogbo bíi wíwo àkọsílẹ̀ àti ìpààrọ̀ àwọn àmì-ẹ̀san. Àwọn àfihàn tí a ṣètò fún ẹni kọ̀ọ̀kan tí ó ń fi pataki pọ̀ sí àlàyé lórí ìtàn lílò. Àpẹẹrẹ tí ó mọ́, tí a túnṣe tí ó ń mú ìgbẹ́kẹ̀lé àti ìfọkànbalẹ̀ JCB lágbára.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
My Jcb Àpùlíkéṣọ́nì Káàdì Kírẹ́dítì jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé My Jcb Àpùlíkéṣọ́nì Káàdì Kírẹ́dítì yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. My Jcb Àpùlíkéṣọ́nì Káàdì Kírẹ́dítì ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- The application promptly notifies users and provides guidance on the appropriate actions in the event of potential fraudulent activity, enabling users to take immediate steps.
For high-grade cardholders, the application offers integrated concierge services, such as restaurant reservations, that can be completed entirely within the application. - Dimensions & Packaging
- Usage Status at a Glance: The app provides a clear and accessible view of usage history.
Statement Management: The app allows for efficient sorting and filtering for quick access.
Security Status Visuals: The app displays the security status of the cards in use, and it notifies users of recommended changes to settings as needed.
Customizable UI: Personalize card design for one’s preferences.
Online Concierge: Complete reservations and tasks via the app, previously done only via calls. - Tags
- FinTech, DigitalInclusion, SecViz, HCD, Finance, Card
- Production Technology
- - The development process, utilizing agile methodology with scrum teams, involved comprehensive research including input from 20,000 users and interviews with over 50, to analyze strengths and weaknesses. Multiple user personas were established and verified through design processes during the two-year planning and development phase.
- Post-release optimization continues through regular user testing and feedback integration, resulting in an intuitive UI/UX that enhances user experience. - Design Challenge
- The application renewal process required a significant investment of time to determine appropriate UI and service implementations that would address users' concerns regarding fraud and overspending.
Through repeated user interviews and leveraging business expertise, it was determined that visualizing security status would be key to solving these challenges.
The solution includes features such as a "Security Setting Status" that displays security levels through color indicators. - Research
- The research objective was to redefine the app experience by balancing security and convenience to reduce card fraud risks.
Surveys, interviews, and usability testing revealed users' desire to view security status within the app. This led to the implementation of new security screens, achieving integrated value delivery through both card and application security features.
Security visualization provides user confidence and leads to increased usage, as demonstrated by an App Store rating of 4.6. - Inspiration
- In Japan’s growing cashless society, JCB developed its member application under the concept of "Card-App Integration." The application has been renewed with features addressing challenges such as difficulty in tracking card usage and increasing fraud risks. The platform aims to support all users regardless of financial literacy, creating a secure and convenient service experience that can be relied on while working to establish new value in card services.
- Project Duration
- This renewal project commenced in April 2021 and was initiated in November 2023, with ongoing continuous improvements.
- Operation Flow
- - The application displays the card security status, allowing users to execute necessary actions through the most direct pathways with minimum steps.
- Personalization features based on membership levels have been redesigned to enhance the concierge service for high-grade cardholders, ensuring a seamless reservation completion experience within the application.
- Easy-to-read fonts, adjustable sizes, and simplified financial expressions create intuitive operability for users with varying needs.
