AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká láti ọwọ́ Uxda

AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká láti ọwọ́ Uxda jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà.

WúràAlágbèéká· 2023

AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká

látọ̀wọ́ Uxda

Oníbàárà: Uxda

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Alágbèéká

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #148799

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká

Bella jẹ́ ohun èlò ìfowópamọ́ alágbèéká tí ó dá lórí ìfọ̀rọ̀wérọ̀. A ń pèsè àwọn iṣẹ́ ilé-ìfowópamọ́ nípasẹ̀ ìfọ̀rọ̀ránṣẹ́ àti àṣẹ ohùn dípò àwọn àkójọ àṣàyàn àti bọ́tìnnì. Àwọn oníbàárà lè ṣàyẹ̀wò iye owó tó wà ní àkáǹtì wọn, san owó, fi owó pamọ́, ṣe ìdókòwò, ṣe ìtọrẹ àti béèrè fún ìmọ̀ràn nípa ètò ìnáwó nípa títẹ tàbí sísọ ìtọ́ni tó rọrùn. Ohun èlò náà máa ń jẹ́rìí sí ìbéèrè kọ̀ọ̀kan kí ó tó ṣe é, olùrànlọ́wọ́ ojú-ayélujára sì ń ṣe àtìlẹ́yìn fún àwọn ìgbésẹ̀ ìgbé-ayé tó jẹmọ́ ọn. Èròǹgbà àpẹrẹ náà ni láti jẹ́ kí ìfowópamọ́ túbọ̀ rọrùn, ṣeé wọ̀ọ́lé sí, kí ó sì rọrùn fún ìlò ojoojúmọ́.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. AI Conversational Banking Ohun Èlò Ìfowópamọ́ Aláwọtẹ́lẹ̀ Alágbèéká ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Ìwọ̀n àti Àpò: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Àwọn Àkọlé: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Ìpèníjà Àpèsè: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Ìwádìí: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Ìmísí: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Àkókò Iṣẹ́ Àkànṣe: Project started in November 2019 and finished in November 2020
Ìlànà Ìṣiṣẹ́: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Àwọn Ọmọ Ẹgbẹ́: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Ìfọwọ́sí Àwòrán: UXDA LLC