Future of Banking Àlàye Išipopada by Moree Wu is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Fíìmù, Fídíò àti Àwòrán Alààyè Competition Category.
FàdákàFíìmù· 2022
Future of Banking Àlàye Išipopada
by Moree Wu
Client: Julius Baer
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Fíìmù Category
- 45,103
- Verified Award Winner
- Verify Award Status for #128313
The Design
About Future of Banking Àlàye Išipopada
Iyaafin Wu ṣẹda fidio yii fun Julius Baer lati ṣe alaye ọna iṣẹ ti ọja oni-nọmba tuntun wọn fun oludokoowo ti o pọju wọn. Lati ero inu, iwe itan, apẹrẹ awọn fireemu ara si ere idaraya, o ṣe ayẹwo bi o ṣe le foju inu wo iyatọ laarin ṣiṣan iṣẹ wuwo, oni nọmba ati akoko tuntun. O ṣafikun awọn afiwe wiwo lati mu iyasọtọ pọ si. Iṣaro ẹda ati awọn ilana ni a lo lati ṣẹda fidio kan pẹlu itan-akọọlẹ itan ti o han gbangba ati awọn ifamọra wiwo. Fidio yii fihan ọjọ iwaju ẹlẹwa ti ọja oni nọmba tuntun yoo mu wa.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Future of Banking Àlàye Išipopada jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Future of Banking Àlàye Išipopada yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Future of Banking Àlàye Išipopada jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Dimensions & Packaging
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Tags
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Production Technology
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Design Challenge
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Research
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspiration
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Project Duration
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Operation Flow
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Team Members
- Moree Wu
- Image Credits
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
