Fragrance Gallery Primary Function: Àpèrò Inú Ilé Ìtajà láti ọwọ́ Yuan Jiang and Chen Song jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
FàdákàInú Ilé· 2022
Fragrance Gallery Primary Function: Àpèrò Inú Ilé Ìtajà
látọ̀wọ́ Yuan Jiang and Chen Song
Oníbàárà: SODA Architects
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #128567Àpẹrẹ Náà
Nípa Fragrance Gallery Primary Function: Àpèrò Inú Ilé Ìtajà
Fragrance Gallery jẹ́ àpèrò inú ilé ìtajà fún àmì òórùn dídùn kan ní Beijing, tí ó gba mítà onígun mẹ́rin 314. A ṣètò àyè náà bí ilé ìṣàfihàn iṣẹ́-ọnà dípò kí ó jẹ́ ilé ìtajà tí a mọ̀ sí. Wọ́n kọ́ ẹnu-ọ̀nà rẹ̀ láti inú nǹkan bí 5,000 ìgò òórùn dídùn tí a tún lò, tí ó ṣe àgbékalẹ̀ ilé-iṣẹ́ mídíà kan tí ó ń yí àwọ̀ padà lọ́sàn-án àti lóru. Ní gbọ̀ngàn àkọ́kọ́, ojú ìtẹ̀ búburú tí ó ní mítà 20 ní gígùn gbé àwọn àṣàrò dígítà ti àwọ̀ òórùn dídùn àti ìwífún nípa ìtàn àti àwọn ohun èlò àkọ́kọ́. Àpẹẹrẹ náà so àwọn nǹkan tí ó jẹ mọ́ ìríran, ìró, òórùn àti ìbáraẹnisọ̀rọ̀ pọ̀, ó sì ń darí àwọn àbẹ̀wò lọ́nà ìrìnàjò tí wọ́n ń dárí ara wọn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Fragrance Gallery Primary Function: Àpèrò Inú Ilé Ìtajà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Fragrance Gallery Primary Function: Àpèrò Inú Ilé Ìtajà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Fragrance Gallery Primary Function: Àpèrò Inú Ilé Ìtajà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Ìwọ̀n àti Àpò
- 314 Square Meters
- Àwọn Àkọlé
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Ìpèníjà Àpèsè
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Ìwádìí
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Ìmísí
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Àkókò Iṣẹ́ Àkànṣe
- The project started in August 2019 and finished in October 2020 in Beijing.
- Ìlànà Ìṣiṣẹ́
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Àwọn Ọmọ Ẹgbẹ́
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Ìfọwọ́sí Àwòrán
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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