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Firstar 37N Haiyun Ile-iṣẹ Titaja by Song Hongyang and Li Xin

Firstar 37N Haiyun Ile-iṣẹ Titaja by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IdẹInú Ilé· 2022

Firstar 37N Haiyun Ile-iṣẹ Titaja

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category

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The Design

About Firstar 37N Haiyun Ile-iṣẹ Titaja

Firstar 37N Haiyun jẹ́ ilé-iṣẹ́ títàjà fún iṣẹ́ àkọsílẹ̀ ohun ìní ìsinmi ní Weihai, Shandong. Inú ilé náà bo ìlà 2500 mítà onígun mẹ́rin. Ìṣàpẹẹrẹ náà fa àwòkẹ́kọ̀ọ́ látinú àwọn ìtàn àtọwọ́dọ́wọ́ àdúgbò àti àwọn ìtàn ilẹ̀ ìtàn kíláṣíkì nípa ilẹ̀ ìtàn ìtàn. Nínú gbọ̀ngàn ìwọlé, iṣẹ́-ẹ̀rọ ìṣọ̀kan ọ̀nà-mélòó àti àwọn àwòṣe acrylic tún ṣe àpẹẹrẹ ère Kunpeng padà. Àgbègbè ìfihàn ìrí-ojú tí ń jọ àlá ń jẹ́ kí àwọn àlejò kẹ́kọ̀ọ́ nípa ọjà náà pẹ̀lú ìtura. Àgbègbè tábìlì-yanrìn pàtàkì náà lo àwọ̀ búlúù fẹ́lẹ́fẹ́lẹ́ àti ìmọ́lẹ̀ àìtànyòyò láti fi hàn àgbáyé tí ó gbòòrò, pẹ̀lú aago-oòrùn ní àárín rẹ̀. Ní àgbègbè ìjíròrò, ọtí-bàrì omi tí ó rí wóro-wóro mú kí àyè onígun mẹ́rin náà rọ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Firstar 37N Haiyun Ile-iṣẹ Titaja jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Firstar 37N Haiyun Ile-iṣẹ Titaja yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Firstar 37N Haiyun Ile-iṣẹ Titaja ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging
The area of this project is 2500 sqm.
Tags
Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology
In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge
Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research
In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration
The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration
The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow
In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members
Song Hongyang
Li Xin
Image Credits
Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.

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