Alabear Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn by Mao Ming is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìdìpò Competition Category.
IdẹÌdìpò· 2022
Alabear Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn
by Mao Ming
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìdìpò Category
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The Design
About Alabear Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn
Ọ̀rọ̀ Ìwé: Alabear jẹ́ àpótí ẹ̀bùn tí a ṣe fún Ọdún Tuntun Ṣáínà ti Ọdún Màlúù. Orúkọ náà wá láti èdè Ningbo, nínú èyí tí ala ń tọ́ka sí wa, nítorí náà Alabear túmọ̀ sí béárì kékeré wa. Àwòrán béárì gẹ́gẹ́ bí àmì-àpẹẹrẹ ni ẹ̀yà pàtàkì nínú ìlànà àpẹẹrẹ yìí, tí a so pọ̀ mọ́ àwòrán màlúù àti Ọlọ́run Ọrọ̀. Àpótí náà ní ìwọ̀n 30 sí 30 sí 22 sẹ̀tímítà, ó sì ní àpò ìwé pupa, àwọn ẹsẹ orin ìsopọ̀ (spring couplets), àti owó ìrántí kan nínú rẹ̀. A fi bébà pàtàkì ṣe àpótí náà, tí a tẹ̀ pẹ̀lú àwọ̀ CMYK àti àwọ̀ pupa pàtàkì kan, tí a sì parí pẹ̀lú ìtọ́jú idẹ (bronzing) àti ìdábùú (embossing).
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Alabear Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Alabear Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Alabear Iṣẹ́ Pàtàkì: Àpótí Ẹ̀bùn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
- Dimensions & Packaging
- Size: 30cmx30cmx22cm
- Tags
- Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
- Production Technology
- Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper - Design Challenge
- In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
- Research
- The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
- Inspiration
- Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
- Project Duration
- The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
- Operation Flow
- The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
- Team Members
- Mao Ming
Yao Dabin
Yang Miao
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