Jelly Tea Iṣẹ Onjẹ Alaṣepe by Ziqing Lv is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìlànà àti Iṣẹ́ Ìsìn Competition Category.

IdẹIṣẹ́ Ìsìn· 2022

Jelly Tea Iṣẹ Onjẹ Alaṣepe

by Ziqing Lv

Client: Zhejiang University

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Iṣẹ́ Ìsìn Category

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The Design

About Jelly Tea Iṣẹ Onjẹ Alaṣepe

Jelly Tea jẹ́ iṣẹ́ ìlera àti ètò oúnjẹ alaṣepe fún àwọn ọ̀dọ́ tí ń ṣiṣẹ́ ní ọ́fíìsì. A ṣe jelly náà láti ara tii Ṣáínà àti láti inú àwọn ewéko tí a ń lò gẹ́gẹ́ bí oúnjẹ àti oògùn. Onírúurú mẹ́fà ni a ṣe, ọ̀kọ̀ọ̀kan pẹ̀lú ipa àti adùn pàtàkì. Àwọn ẹ́rọ tí ń ta ọjà (vending machines) jẹ́ kí àwọn ọjà náà lè yára wà, nígbà tí ètò kékeré alágbèéká (mobile mini program) ń fúnni ní àyè láti ra ọjà lórí ayélujára àti àwọn eré tí ó rọrùn. Àwọn olùmúlò ń parí àwọn iṣẹ́ ọ̀sọ̀ọ̀sẹ̀, bí ìdaraya ojoojúmọ́ tàbí sísùn ní kùtùkùtù, láti ṣí àwọn àkóónú eré àti ẹ̀bùn síwájú sí i. Ète náà ni láti ṣètìlẹ́yìn fún àwọn àṣà ìlera pípẹ́ àti kì í ṣe àwọn àìní lẹ́sẹ̀kẹsẹ̀ nìkan.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Jelly Tea Iṣẹ Onjẹ Alaṣepe jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Jelly Tea Iṣẹ Onjẹ Alaṣepe yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Jelly Tea Iṣẹ Onjẹ Alaṣepe ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimensions & Packaging: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Tags: regimen, health, Chinese tea, service design, youth, gamification, functional food
Production Technology: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Design Challenge: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Research: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiration: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Project Duration: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Operation Flow: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Team Members: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao