Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká láti ọwọ́ Baidu Meux

Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká láti ọwọ́ Baidu Meux jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà.

IdẹAlágbèéká· 2022

Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká

látọ̀wọ́ Baidu Meux

Oníbàárà: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Alágbèéká

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #133660

Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká

Ọ̀rọ̀ Ìwé: Baidu fún Àwọn Àgbàlagbà jẹ́ ìfilọ́lẹ̀ alágbèéká tí ó pèsè àkóónú àti iṣẹ́ fún àwọn olùmúlò tí wọ́n dàgbà. Ìfilọ́lẹ̀ náà lo ètò ìṣàpẹẹrẹ tí ó bá ọjọ́ orí àwọn àgbàlagbà mu, pẹ̀lú àwọn lẹ́tà tí ó tóbi, ìṣètò ìwọ̀nba kan tí ó jẹ́ ọ̀kan, àwọn agbègbè tọ̀wọ̀ tí ó gbòòrò sí i, àti ọ̀rọ̀ tí ó rọrùn láti mọ̀. Gbogbo àkóónú ni a lè kà tàbí gbọ́. Àwọn fídíò ní àkọlé abẹ́ tí ó ní ọgbọ́n-ẹ̀rọ nínú. Wíwá nípasẹ̀ ohùn àti àwòrán jẹ́ kí àwọn olùmúlò àgbàlagbà lè wá ohun kan nípa sísọ̀rọ̀ tàbí nípa yíya àwòrán. Ìṣàkópọ̀ ohùn lè lo ohùn àwọn mẹ́ńba ìdílé tí a ti gbà sílẹ̀ láti ka àwọn ọ̀rọ̀ jáde lóhùn rẹ̀. Ìfilọ́lẹ̀ náà ń ṣiṣẹ́ lórí ẹ̀rọ Android àti iOS méjèèjì.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Baidu for the Elderly Ìṣiṣẹ́ Alágbèéká ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Ìwọ̀n àti Àpò: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Àwọn Àkọlé: UX, the Elderly, Age-friendly, AI, Online Service
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Ìpèníjà Àpèsè: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Ìwádìí: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Ìmísí: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Àkókò Iṣẹ́ Àkànṣe: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Ìlànà Ìṣiṣẹ́: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Àwọn Ọmọ Ẹgbẹ́: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Ìfọwọ́sí Àwòrán: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021