Hypnoss Fìtílà Ilẹ̀ Hypnos by Parham Elahi Doust

Hypnoss Fìtílà Ilẹ̀ Hypnos by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun Ìmọ́lẹ̀ àti Ẹ̀rọ Ìtànṣán Competition Category.

IdẹÌmọ́lẹ̀· 2022

Hypnoss Fìtílà Ilẹ̀ Hypnos

by Parham Elahi Doust

Client: Modam section

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìmọ́lẹ̀ Category

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Colors

The Design

About Hypnoss Fìtílà Ilẹ̀ Hypnos

"Ẹni tí ń gun Vespa ń jẹ àpù" (Chi Vespa mangia le mele)—àmì-ọ̀rọ̀ Vespa kan láti àwọn ọdún 1970s tí ń tọ́ka sí èso tí a kò gbọdọ̀ jẹ—ń ṣe àjọyọ̀ ìwádìí àti ìṣọ̀tẹ̀. Fìtílà Ilẹ̀ Hypnoss bí jáde láti inú àwọn apá Vespa Ítálíà tí a tún mú padà wá, tí ń yí ìṣípò padà sí ìmọ́lẹ̀. Ó pa ìgbọ́nwọ́ àtúmọ̀nà àkọ́kọ́ àti èrọ ìdíwọ̀n ojú-ọ̀nà mọ́, tí ó ń gbé àwọn kìlómítà tí a ti rìn rí. Tí ó ti máa ń ṣe àmọ̀nà sílé rí, àlùpùpù yìí ti ń tan ìmọ́lẹ̀ sí i báyìí—tí ń mú ìṣípò padà wá nípasẹ̀ ìmọ́lẹ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Hypnoss Fìtílà Ilẹ̀ Hypnos jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hypnoss Fìtílà Ilẹ̀ Hypnos yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hypnoss Fìtílà Ilẹ̀ Hypnos ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.
Dimensions & Packaging: 700 mm x 300 mm x 1150 mm
Tags: lighting, ready-made, vespa, shade-lamp, floor-lamp
Production Technology: Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.
Design Challenge: As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
Research: The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
Inspiration: "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate
Project Duration: The project started in the first quarter of 2019
Operation Flow: Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part
Image Credits: ELECT studio