87MM Brand Story Àpẹẹrẹ Ìwé by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìtẹ̀wé àti Àtẹ̀jáde Competition Category.

FàdákàÌtẹ̀wé· 2022

87MM Brand Story Àpẹẹrẹ Ìwé

by Sunghoon Kim

Client: 87mm

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìtẹ̀wé Category

575,120
Verified Award Winner
Verify Award Status for #134927

View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Brand Story Àpẹẹrẹ Ìwé

87MM jẹ́ ilé-iṣẹ́ aṣọ olókìkí ní Kòríà tí ó ń ṣẹ̀dá àṣà ojoojúmọ́ nípa òye àti ọgbọ́n. Láti ìgbà tí wọ́n bẹ̀rẹ̀ sí ní ọdún 2011, a ti ṣe àgbékalẹ̀ rẹ̀ láti sọ ìtàn ọdún mẹ́wàá tí ó kọjá fún àwọn olùfẹ́ 87MM nípa Moment by Moment, We Say No Concept But Good Sense, àmì tí ó ní ìgbésẹ̀ ọdún mẹ́wàá. Èyí yóò jẹ́ ọ̀nà láti bá àwọn ọ̀dọ́ Kòríà tí wọ́n fẹ́ràn 87MM tí wọ́n sì ní ìtara púpọ̀ fún un ṣe ìfọrọ̀wánilẹ́nusọ tó súnmọ́ díẹ̀ sí i nípa ìtàn àwọn olùdásílẹ̀ méjèèjì àti ìtàn àmì 87MM.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

87MM Brand Story Àpẹẹrẹ Ìwé jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé 87MM Brand Story Àpẹẹrẹ Ìwé yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. 87MM Brand Story Àpẹẹrẹ Ìwé jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensions & Packaging: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tags: 87MM, brand book, book, design, editorial, graphic, typography
Production Technology: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Design Challenge: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Research: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiration: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Project Duration: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Operation Flow: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Team Members: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Image Credits: 87MM