Science as an Emotional Trend Iboju Kaabo by Liubov Maximenkova

Science as an Emotional Trend Iboju Kaabo by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà Competition Category.

IdẹAlágbèéká· 2022

Science as an Emotional Trend Iboju Kaabo

by Liubov Maximenkova

Client: Sber

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Alágbèéká Category

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The Design

About Science as an Emotional Trend Iboju Kaabo

Sayensi gẹgẹbi Aṣa Ẹdun jẹ́ ọ̀wọ́ àwọn ìbojú kaabo tí a ṣẹ̀dá ní ọdún 2021 fún ohun elo mobaili Sberbank Online. Ọ̀wọ́ yìí jẹ́ ìyàsímímọ́ fún Ọdún Sayensi àti Imọ-ẹrọ ní Russia. Àwọn àkọ́lé mẹ́ta ni a fi kún un: Abẹ́ Omi, Nípasẹ̀ Maikirosikọpu, àti Nẹtiwọ́kì Neural. Abẹ́ Omi ṣàfihàn àwọn fọ́tò tí àwọn onímọ̀ nípa ohun alààyè inú òkun ya. Nípasẹ̀ Maikirosikọpu ṣàfihàn àwọn nǹkan tí a mọ̀ dáadáa tí a yàwòrán rẹ̀ pẹ̀lú fọ́tò kéékèèké àti ńláńlá. Nẹtiwọ́kì Neural ṣàfihàn àwọn àwòrán tí a dá sílẹ̀ nípasẹ̀ ìmọ̀ ẹ̀rọ atọwọdá. Ète náà ni láti so ẹ̀dùn ọkàn pọ̀ mọ́ ìmọ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Science as an Emotional Trend Iboju Kaabo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Science as an Emotional Trend Iboju Kaabo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Science as an Emotional Trend Iboju Kaabo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.